Product configuration will help the e-shop increase interest in its products and services, thereby increasing sales.
Product options are an important part of the process of recognizing the unique characteristics of the product. Normally, this includes, for example, information about the type of the material, size, colour or similarity to other products.
The integration of the visualized workflow in Kentico will simplify selected marketing activities. We can set up contact management, e-mail marketing, content personalization or lead scoring as automatic processes.
The adjustable buying process will allow the enabling of preferred features when the customer is working with the shopping cart. Based on the needs of your e-shop, we will select the specific payment option and accepted currencies in the shopping cart and link them to the payment gateway, CRM and the carrier.
Content personalization ensures that your clients will be shown content, in which they are interested, and categories of goods, in which they could be interested based on their previous behaviour. This tool will also show them categories of their favourite products, product reviews, sales statistics and ongoing promotions.
The tool for the creation of a discount system for the e-shop will allow you to offer fixed or percentage-based discounts in the form of a discount coupon, quantity discounts or a discount according to predetermined levels.
A well set up loyalty program for the e-shop will help you build relationships with clients. You will capture the attention of your existing and potential customers with unique advantages, discounts, as well as a personal approach thanks to segmentation.
The responsive design will ensure the optimization of the e-shop for all access devices. Viewing of pages will automatically adapt to the characteristics of the laptop, tablet or smartphone.