In 2013, the Bulldogs Brno floorball club, a long-time member of the top Czech floorball league, celebrated 20 years since its founding. And since there are ice-hockey and street&ball hockey teams in Brno with the same name, the floorball Bulldogs decided for rebranding after twenty years. Our work resulted in an absolutely unique logo which is easy to use on various objects, such as small pens, entrance tickets or large canvases. Also, it looks good in black and white as well as inverted. And the hundreds of people who liked this logo on the Český florbal (Czech Floorball) website prove that this new visual style is attractive. On top of the new logo, we’ve created a new website for the Bulldogs as well.