After redesigning the website for LAC, which we launched in the spring of 2017, the client decided to modify the logo as well. Our aim was to simplify the logotype to make it meet current requirements as well as match the design of the new website. We didn’t want to completely change the entire brand image, so we kept both its colours and shape. When designing, we focused on changing the font and the method of work with the logo in various situations. Now the ensuing activities, particularly concerning printed materials, are our next priority.