How does the tool work?
1. Data import and export
The Balzaq tool allows you to import data via product feeds, CSV, and XLS formats. You can then export the data back to your ERP system in the same way.
2. Attributes and templates
The tool assists with managing the product catalog. It uses attributes – product parameters, manufacturer information, and other available data for its creation. You can further refine this data – the tool can be supplemented with context or clarify complex information. Subsequently, using templates, you set what texts Balzaq should create. For example, a short product description, meta description, title, long description, key benefits, manufacturer description, etc.
3. Content and localization
Data about specific products (their attributes) are imported into Balzaq from your ERP or another connected system. We utilize AI, specifically large language models, for creating and managing the catalog. With their help, Balzaq will generate exactly the texts you define in the template. You can modify individual AI commands (prompts) used for large volumes of data, and also edit individual texts during the review process. We still cannot do without final checks, but the time savings are enormous. Additionally, Balzaq supports a wide range of languages and can export data in the selected language.
4. Management
Having perfect catalogs is just the beginning; the work doesn't stop there. Balzaq also helps you manage them. The product catalog is a living element whose content changes over time. Balzaq is prepared for this:
- Updates the product offering (up to daily).
- Updates content while maintaining its informative value.
- You can edit and add attributes.
- You can modify templates.
- You can add/remove language variants.
- You can create content variants.
- You can prepare a glossary of terms.
