NIVEKO: new website with B2B configurator

Presentation Websites Marketing

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30 years, 18 countries: you have probably swum in a Nivek pool at some point – and you might not even know it. And because pools are associated with positive emotions, Nivek's web presentation aims to evoke pleasant associations in people.

Order custom-made, have it manufactured, transported anywhere in Europe: this is essentially how work at Nivek looks. The company provides its customers with pools fine-tuned to the smallest detail. It is therefore clear that the company wants to present itself with this precision externally. Thus, the idea to request a new website was born.

Initial State

The client no longer liked the original appearance. It seemed outdated and unmodern to him.
He missed the ability to finally have all data in one place, which would make his work easier and clarify requests for business partners in the customer section.
The configurator looked like a rigid and unattractive tool and processed only a minimal number of products.
It lacked integration with ERP, and the client had to enter all changes made to the products over time into the configurator in parallel.
Requests created in the configurator had to be manually entered into the ERP by the sales representatives.

Our Solution

The presentation website is visually appealing, full of videos, visualizations, and animated widgets.
For B2B partners, we created a customer section to keep all inquiries in one place.
In this customer section, we developed a powerful configurator that processes the pool design in complete detail.
The new configurator handles a vast amount of data, yet it runs very quickly.
We save clients hundreds and hundreds of hours. We connected the configurator to the ERP Helios, so they no longer have to manually re-enter anything at Nivek.
It will be understood across Europe and around the world: it has five language versions.

We tuned the entire website to resemble flowing water:

From the header with video,
through individual widgets with text and photos that gradually appear/flow as you scroll through the website.
It is full of animations, parallax effects, and we even wove waves into the hamburger menu (which is also not a completely traditional way of displaying menus in Czech waters).

Dynamics simply plays a key role here. And you won't miss some animated elements even in the mobile view. We automatically address responsiveness at PUXdesign for every project, so the Niveko website was no exception.

References for End Customers Played a Key Role

If there is any part of the Niveko website that plays a truly important role in selling pools, it is the references section. Here you will find a small filter for pool references by type, type of stairs, color, and also the country where the final product is located.

All widgets wave, move, and gradually load.

It Will Recommend Products to You

To ensure that every visitor to the website receives relevant references, we work with their IP address. This allows us to determine if they are located, for example, in Germany, and automatically display among the product samples those that Niveko has historically sold to Germany. Similarly, the website recommends pools based on the type that they have previously searched for.

We Prepared a Mini Configurator for End Customers

The goal of the presentation website is to lead you as end customers to fill out the inquiry form. Subsequently, the nearest sales representative will contact you, and you will go through the entire ordering process together. But let's return to the beginning – to the phase when you are selecting a pool and hesitating whether to fill out the inquiry form.

We have implemented a mini configurator nPooL planner, which serves as an inquiry form.

How? As a customer, you can click together at home the basic version of your future pool: choose the type, color, and type of stairs. Then you just need to enter your contact details and submit them. The sales representative who will soon contact you already has a basic idea of what you are interested in.

You can try the mini configurator here: https://www.bazeny-niveko.cz/npool-planner

We also have special lines of pools

In addition to the regular sale of pools, Niveko has two other lines: Fusion line and the premium Niveko plus line. It was essential for these landing pages to immediately catch the customer's attention that this is something special.

We achieved this through changing the color scheme of the pages: the premium line combines black with gold accents, thereby creating an impression of luxury. The Fusion line, aimed at those interested in a natural filtration option for pools, uses a green-blue (=natural) color combination.

As many language versions as you have websites

The company Niveko is based in Uherský Brod, but it exports its products far beyond the borders of the Czech Republic. It regularly sends shipments to France, the United Kingdom, the Netherlands, and even Sweden. In short, it covers all of Europe. Therefore, it was important to offer foreign clients a suitable language version. At PUXdesign, we prepared five of them: in addition to Czech and classic English or German, you can also view the website in French or Dutch.

How did we handle the technical solution?

The presentation website is built on CMS Kentico 13. Since it serves only a presentation function and a contact collection function, there is no connection to third-party services. However, the promised configurator awaits you in the login section, which already has some very interesting features. So let's finally introduce it.

B2B Configurator

In the login section, sales representatives or partners of Niveko will find not only a clear overview of all invoices and orders in one place. The creation of orders is significantly facilitated by a custom-built configurator. And even though we at PUXdesign focus on creating configurators, such a large and advanced solution is not common.

Connection to ERP

Fast. Clear. Packed with content. The Niveko pool configurator serves as a significant simplification for business partners compared to the previously manual work:

Niveko comes out with a revised offer every year,
occasionally needs to adjust prices,
some products are discontinued,
others are innovated.

All these changes caused significant concerns for the people at Niveko with the original configurator. It meant that every tiny adjustment they made in their ERP system had to be manually rewritten into the configurator. The amount of time this manual work took for Niveko employees is almost impossible to quantify.

At PUXdesign, we first connected the configurator to the client’s ERP Helios. Products and all related information finally synchronized between the ERP and the configurator. This meant a huge simplification and clarification of work.

Take a look at the configurator:

How does the new configurator work?

From the user's perspective, everything seems very simple – you define the product line, type of pool, stairs, size, accessories, and order the final product. However, complete alchemy is happening in the background.

The configurator watches for design collisions

The alchemy that we created for Nivek at their request is called the Rules engine. It is a system that reacts to any change/input made by the user. If you ultimately choose five massage jets instead of two, the system completely re-evaluates the optimized set of rules to see if your selection has affected any other step in the configuration.

Overall, the system works with 1,500 rules/variables, which it checks repeatedly at every step. This is necessary to ensure that the final pool can actually be assembled. From the very first step, the configurator evaluates which components are compatible together and offers them accordingly. It will not happen that you choose jets for the pool that cannot ultimately be installed.

“Do the sales representatives need to know every screw to prepare everything for me?”

You might be asking yourself this now. We will answer you directly – they do not. A large number of mandatory elements will be automatically selected by the configurator based on the type of pool you choose.

Designs with you using drag-and-drop

Right next to the configurator itself (in the image on the right), another exceptional feature appears from the very beginning of the pool creation: the so-called sketch. This is a drag-and-drop functionality that allows you to have a lot of fun. You can drag the individual components you select in the configurator into this sketch.

Here, too, hundreds of conditions are processed in the background. Let's stick with the example of jets: if you wanted to place them in the middle of the pool, the sketch will not allow it. It knows very well that it is not possible.

Overview of Configurations

You have created a configuration as a business partner, but what now? Once you save it, you will find it in the overview of all prepared configurations. This overview can be displayed including prices, a list of delivery countries, and the option to download the entire offer for the client in PDF.

Finally, you can send it directly to Nivek with one click, where they will start processing the order live. They will begin with the technical drawing and subsequent production of the pool.

Shipping Section: Integration with Google Distance Matrix API

The last step is shipping. And it has its specifics in Nivek as well. After all, delivering a pool to a client on the other side of Europe sometimes requires dispatching several trucks at once. To ensure that sales representatives do not have to calculate everything with a calculator in hand, we connected shipping to the Google Distance Matrix API.

The system will automatically find the best route. Then, based on the price per kilometer and the size of the shipment, it will recalculate how many vehicles will transport it, which routes the couriers will take, whether a ferry will be needed, and how much it will cost in total. In short: even the calculations for shipping costs are subject to a huge number of exceptions and conditions.

Is a presentation website with a configurator your case too? And do you feel that such a transformation, like at Nivek, would benefit you as well? Get in touch.

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