SEO is not an automatic process
From the offers of self-proclaimed SEO specialists and a variety of companies presenting website optimization packages, it may seem that SEO is a miraculous functionality or extension for a website that you pay for once, someone activates it, and it starts working long-term.
Search Engine Optimization (SEO) is a set of activities that allows search engines to learn about your offerings and inform a relevant group of users about you, in the form of search results (SERP) and good positions within them.
Optimization works only when you proceed step by step
Another reason why SEO cannot be turned on is the fact that there is no universal procedure for it. Each website and its owner have different goals, different user groups, and different offerings, which is why it is advisable to design and implement optimization tailored to the specific project.
However, it is certain that SEO, as a set of activities that can improve your positions in organic search and reach potential customers, offers steps,
- that you can take immediately (e.g., identifying keywords for your business and further working with them when designing the website structure, naming individual pages, creating metadata, assigning image names, etc.),
- that are good to work on continuously and especially long-term (e.g., creating new, relevant, and original content for your website).
SEO is easy, but slow
When arranging cooperation with an SEO consultant or specialist, keep in mind that results will not appear overnight and that it will be a long-term process where it is important to maintain pace. Only then can SEO work long-term. Therefore, be cautious of practices promising first place in search results within a month. If you kickstart the optimization and then neglect it, it won't turn off overnight, but over time you will feel the impact of your decision.
Next time, we will look at why there is no answer to the question of how long texts should be on the About Us page of a typical corporate presentation or how many competitive arguments you need to come up with for your service.
