From a graphic one-man show to a team of five creatives
The key person from the very beginning was Petr Kameník, who had a close connection to design as an architecture student. Since 2004, he created graphic designs for printed catalogs and the first web design for a newly established travel agency focused on ski trips. The advertising materials received such a response that he began to hear from the first clients interested in similar designs.
At the beginning, our printed materials attracted a significant footwear supplier
Under the PUXdesign brand, Petr set up a small graphic studio, and one of the first major clients became TERM, a distributor of fashion, outdoor, and sports footwear brands. For their brands, we started creating catalogs, flyers, posters, vehicle wraps, and trade show booths. In the following years, the collaboration expanded to include presentation websites for brands like Merrell, Mizuno, and Bianchi.
The web design project for a global player from Brno opened more doors for us
The decision to focus on web creativity and development, along with the choice of the Kentico platform, proved to be the best decision. In 2011, we became a Gold partner of the Brno-based company Kentico, and a year later, this brought us one of the largest and most stable clients - Y Soft. We tested our first collaboration on the design of a partner portal, which earned us trust for the redesign of the corporate website. Since then, we have been providing full-service web solutions to the client.
Using a prototype, we engaged clients even more in the creative process
We underwent further development when we enriched our design process with a prototyping phase. The so-called wired model can significantly simulate the structure of the website, the arrangement of individual elements, indicate functionality, and user-friendliness (UX) of the website. We used this approach, for example, in the design of the Klimatex e-shop, which we launched in 2014. During the prototyping phase, we managed to design the website with the client relatively easily and quickly, allowing us to focus solely on visual aspects in the web design process.
We create graphic designs hand in hand with content
Our next goal is to obtain relevant content materials for our work well in advance. This primarily concerns photos and texts, which ideally should serve as the basis for the graphics. Working with placeholder text like lorem ipsum is not informative for us or our clients. As a result, evaluating the graphic design becomes difficult, and it is often only with the final texts that we discover some visual elements are unusable. Therefore, we strive to create content together with the client in advance or consult the existing content with them. We tested the entire creative process on our own website and wrote about it in the
first article
of our blog.
The proof that our work in web design is professional and attractive is the clients who approach us based on personal recommendations and references on the web. Secondly, it is recognition in the form of awards like Kentico Site Of The Year or WebTop100.
