Attention: a new law for websites will come into effect in 2025

Tips and Advice
26. 05. 2026
Kateřina Mrenová

The obligation to ensure accessibility currently applies only to public administration websites. However, changes are planned for 2025. Prepare for them in advance.

Do you know what you need to consider when preparing a website to ensure it works well for the average person as well as anyone with a disability? Web accessibility provides everyone with the same opportunity to find necessary information about services and products on the pages – even if you are blind, deaf, or have other health limitations. Next year, a new law will come into effect for all of us. So keep reading. 


What will change for you soon?

Starting June 28, 2025, a new European directive – the so-called European Accessibility Act (EAA) – will come into effect. This states that all service and product devices should be accessible to all people with any kind of disadvantage.


This includes:

  • computers and operating systems
  • ATMs and check-in machines
  • smartphones
  • television devices related to digital television services
  • telephone services and related devices
  • access to audiovisual media services, such as television broadcasting and related consumer equipment
  • services related to air, bus, rail, and water passenger transport
  • banking services
  • e-books
  • e-commerce

What does this mean for you? 

If you want to launch a presentation website after June 28, 2025, you must already meet all accessibility requirements. If you do not comply, you risk a fine of 1 to 10 million crowns. The exception applies only if you are a microenterprise. This means you have fewer than 10 employees and an annual turnover of up to 2 million Euros. You can still be at ease in 2025. But not for long.

Websites launched before this date may operate without meeting accessibility requirements – but no later than June 28, 2030. If you make changes to the website or update it, the new accessibility requirements will apply to you.

Why is accessibility important?

When a website is well-designed, even people with disabilities can navigate it easily and find what they need. This also means a benefit for you – an influx of new customers. 


By making your website accessible, you help:

  • Blind and visually impaired individuals: they can use screen readers that convert text to synthesized speech or Braille.
  • Deaf and hard of hearing individuals: text alternatives to audiovisual content help people better understand information.
  • Individuals with motor disabilities: by navigating the website using a keyboard or assistive devices.
  • Individuals with cognitive or neurological disorders: clear and organized structure and simple language improve text comprehensibility.

Do you follow these 4 main principles of accessibility?

1. Perceptibility

Most of us perceive the web primarily through our eyes. And those of us who cannot should be able to learn in other ways what is currently displayed on the screen.

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  • Alternative texts: add alternative text to each image that describes what is in the image. This is important for visually impaired users who use screen readers.
  • Video and audio: provide captions or transcripts for videos and audio to make the content accessible to deaf users.
  • Contrast: ensure that there is sufficient contrast between the text and the background. White text on a gray background? Better not to think about that.

Just a quick note on alternative texts: If the image is purely decorative (for example, just an icon), leave the ALT tag field empty. If the image conveys important information (such as an event schedule), describe it.


2. Usability

How easy is it to navigate to a specific page on your website? This will be of interest to users with motor disabilities. 

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  • Keyboard navigation: you can manage all website functions without a mouse – just with the keyboard. Navigate between elements using the Tab key, and buttons or links respond to the Enter key.
  • Assistive technologies: work with technologies such as eye trackers or voice control.
  • Forms: ensure that you have correctly labeled all form elements and can control them with the keyboard.

Check: Forms must be properly labeled. Use label tags so that screen readers can inform users about the purpose of each field. Correctly fill in the binding attributes for and id to ensure that the form fields are properly linked to the labels. Highlight mandatory items and pay attention to error messages that clearly guide users on where and how to correct mistakes in the form.


3. Clarity

Will anyone understand the content on your website?

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  • Simple language: avoid complex technical terms. Even B2B clients are people like you, so keep this in mind when writing web content.
  • Structured content: divide content into logical and clear blocks. Use headings and subheadings so users can easily find what they are looking for.
  • Navigation: ensure that the website navigation is intuitive and easy to use.

Today, people typically do not read an entire website at first glance. They first scan the page and capture the most important elements – namely images or videos and also headings. However, if you do not mark the headings correctly, you complicate navigation not only for visually impaired visitors. Therefore, use the correct HTML tags (H1, H2, lead). And maintain the proper hierarchy of headings. There is only one main heading (H1) on the page, while you can have as many subheadings (H2, H3) as you want – but use them logically.


4. Stability

Is your website accessible on different devices and in various browsers?

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  • Responsive design: the website display adapts to the screen size and type of device. So shopping on the e-shop is just as easy on a computer as it is on a phone.
  • Quality code: use HTML and CSS standards that ensure the pages will work in all browsers.
  • Testing: regularly test your website to ensure everything works as it should. 

We are already preparing clients for the new rules at PUX

All these points will help your visitors navigate better and bring you new customers. Our teams are working to ensure that all our web projects are fully accessible and meet the latest criteria. And clients can rest easy.


These websites have already been prepared for accessibility according to the new regulations:

Not sure how to prepare for the new laws? Leave it to us! Let us know and together we will ensure that your website complies with the new regulations on time.