Agrotec: We unified the websites and created a career portal

Presentation Websites Intranet/Portal Creatives

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Mobil zobrazující webovou stránku Agrotec

From passenger cars to agricultural machinery and heavy construction equipment – Agrotec has been providing reliable products and services to its customers for over 30 years.

With over a thousand experts at more than 50 branches, Agrotec provides reliable services and support for its customers in the Czech Republic, Slovakia, and Hungary.

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Intranet/Portal

Creatives

Initial State

Each division of Agrotec had its own website with a different design, making it difficult for visitors to recognize that it was one company.
Any change on one website meant it had to be manually implemented on the other websites as well. This was time-consuming and costly.
Some parts of the website were overwhelmed with information, which discouraged visitors rather than helping them find what they were looking for.
Each division posted job openings separately, making it challenging for interested candidates to get an overview of all available positions.

Our Solution

Unified design: We created a cohesive look that clearly shows all divisions belong to Agrotec. Visitors can now recognize at first glance where they are located.
Simplified website management: With the unified system, changes only need to be made once, and they automatically reflect on all pages selected by the client. This saves the client time and money.
Clearer content: During the website upgrade, we also revised the content – visitors can now easily navigate the website.
Unified career portal: We created a new website where all job offers are gathered. Whether you are looking for a job anywhere in the Czech Republic, you can find all positions in one place.
Easy application submission: Job applicants can now easily apply for positions through a unified form that immediately forwards their application to the HR department.

The entire project began with our visit to the client

During the meeting, we delved into the details of their world and addressed key questions regarding the new website. We wanted to understand their expectations and how it should serve their users. Together, we discussed these main points:

How to unify the design for all Agrotec divisions.
How to ensure easy management and simple content updates.
Which key features the new website should include.

Previously, we had to make each adjustment separately

If you visited websites like agrics.cz or agrotecauto.cz in 2023, you would hardly recognize that these sites belonged to the same company. Each division had its own website with a different look and style. This divided approach worked for a long time, but times have changed. Therefore, we agreed with the client to unify the websites so that it is immediately clear that you are on Agrotec's pages.

No more discussions, it's time to start

We began the technical enhancement of the entire platform with one goal – to unify the appearance of all websites. We established uniform rules – all websites now look and function the same. This makes website management clearer and simpler for the client.

Unifying the websites will also save time and money in the future

Previously, when we adjusted the font style or button appearance on Agrotec's websites, we had to do it on each website separately. This took a lot of time and was also more expensive for the client. Now, most adjustments only need to be made on the main website – and they will reflect across all divisions.

Website audit revealed a few shortcomings

We agreed with the client to conduct a website audit on their selected divisional site. It is a thorough "check-up" of your website. We determine what works well and what needs intervention. When a website is slow, has weak content, or an inappropriate structure, it loses potential customers.

The website review consists of several points

Imagine about 80 pages of A4 filled with detailed information about your website. Such a detailed audit reveals strengths and weaknesses – it simply tells you how you can improve the website so that visitors have a good experience while browsing.

We focused the audit on several areas:

Technical setup – we check loading speed, functionality on various devices, security, and other technical elements.
Content section – we analyze the content and its structure. How easily can visitors find the information they need? Are the texts clear?
SEO and marketing opportunities – we assess how the website performs in search engines, whether it contains the right keywords, and whether it has the potential to attract more visitors.
User-friendliness (UX) – we evaluate how comfortably visitors can use the website, how easily they navigate, and how quickly they can access the desired information.

And this is what the audit showed us

During the audit, we encountered a few obstacles that may have complicated navigation for you. We wanted the website to facilitate your experience rather than hinder it. We focused on specific changes that will enhance clarity and ease of use. Here they are:

Content complexity: The website was overloaded with information in several places, which could deter visitors. We recommended considering a simplification of texts and graphic elements.
Customer orientation: We suggested tailoring the content more to customer needs, which means focusing on their problems and offering clear solutions.
Navigation and clarity: We identified several areas where customer navigation on the website could be clearer and easier to understand. We recommended changes to navigation elements for better information flow.
Design standards: We recommended implementing current best practices in design and page width to ensure the website appears modern and is visually appealing.

Specifically, we recommended

Based on the identified areas, we prepared specific steps to improve the website. We focused on simplifying navigation, enhancing content, and providing clear guidance for you as a user. Here are some of the main recommendations:

Optimization of product-oriented offerings – design content to focus more on what visitors are most searching for.
Better information structure – divide content into logical sequences to make it easy to find and understand.
Clear and easily understandable call-to-action – highlight action elements that motivate users to take further steps, such as making a purchase or contacting.
Graphic simplification of content – focus on easy reading and attractive appearance, including the addition of infographics where it makes sense.
Improvement of measurement using Google Analytics 4 – so Agrotec can better track and optimize user behavior on the website.

We have unified all job offers under one roof

Are you looking for a job in one of Agrotec's many divisions, but each website has its own career position listings? This can quickly turn into chaos. That’s why we created a new career portal where all job offers are consolidated under one clear website. Whether you are looking for positions across the Czech Republic or in a specific region, our new system will meet your needs.

Navigation that makes finding positions easier

On the Agrotec Group career website, you can either click directly on the map to select a region or use the filters in the dropdown menu. Do you want to search for all positions across the country? Or are you only interested in offers for graduates? Filters allow you to customize the displayed offers according to your preferences. The current list of available positions will be displayed immediately below the map.

The step to your dream position is just one click away

Once you select a position that interests you, simply click the "I am interested in the position" button. This will take you to a form where you fill in your basic information, and your interest in the position will go directly to the HR department of Agrotec. They will contact you soon with the next steps.

In this way, we have created a career portal that not only consolidates all job offers but also provides candidates with an easy and quick path to their dream job.

Are you also looking for a way to improve the clarity of your websites? Contact us. We can start with a website audit.

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