Pleas: branded e-shop and B2B zone with integration to Pohoda and Balíkobot

Presentation Websites E-shop Intranet/Portal Creatives

View:

We started collaborating with the Czech brand Pleas in the spring of 2018 and together we designed and implemented an e-shop for underwear, pajamas, and functional clothing.

The company, with a tradition since 1873, manufactures its products in Havlíčkův Brod and sells 15 million pieces of laundry each year. Our task was to customize the solution both graphically and functionally to meet the needs of current users and to develop what the original e-shop did not allow.

Integration with the Pohoda system
Integration with the Balíkobot service
Payment gateway GP Webpay
Product variants with their own URL
Cloning of the e-shop (Schiesser.cz)

Delivered Services

Presentation Websites

E-shop

Intranet/Portal

Creatives

Initial State

The client lacked options for further development of their e-commerce solution and had a supplier capable of providing everything.

Technically complex order processing
User-unfriendly operation of the existing e-shop (a combination of rounded and square CTA buttons, interactive elements appearing static and vice versa)
Non-responsive solution
Inefficient handling of partner stores through sales representatives

Our Solution

We took on the role of a reliable partner that the client could turn to for everything from design to project implementation.

We took over the entire project during its course
We designed the web design for both desktop and mobile
We created the technical side of the e-shop for end customers with integrations to other systems
We cloned the e-shop for partners, which accelerated and simplified the order creation process

We successfully boarded a moving train

Right at the beginning of our collaboration, we dealt with the challenge of taking over the implementation of the e-shop during its design phase. Originally, we were only supposed to provide a technical solution for Pleas. We perceive the main goals of the project as simplifying the internal processing of orders from acceptance, through fulfillment and invoicing, to their dispatch, all through integration with third-party systems. Additionally, launching the Slovak version and selling in crowns and euros.

"At the beginning of 2018, we decided to improve and strengthen our website in the area of e-commerce. The previously maintained system was already outdated. Following the recommendation of our marketing agents, we chose the Kentico platform for our further development. We then solicited Gold partners. The resulting offer from PUXdesign was the most comprehensive and best matched our needs. Therefore, we decided to collaborate with PUXdesign."

Ing. Petr Nobst

ekonomický ředitel a člen představenstva

Pleas a.s.

By simplifying the selection and purchase of clothing, we have made it easier for customers to choose product colors

From our perspective, interesting aspects of the project include working with product variants, which we display directly in the listing of each category. For the needs of the e-shop, we also group colors that the client uses in product data and from dozens to lower hundreds of shades, we display around twenty basic colors.

For e-commerce purposes, we have implemented catalog discounts, which the client primarily uses during larger sales. Thanks to these, they can apply a discount of, for example, 30% on part of the selected goods and 50% on other products.

“We do not regret our decision. It took some time to establish a common 'language' and to communicate the ambiguities not only in the assignment but also in our expectations. The communication processes during development and implementation are different from those in live operations, and our team had to adapt to the change. The greatest benefit of the collaboration is the mutual understanding of our needs as a customer and the capabilities of PUXdesign. The second greatest benefit is that they talked us out of our requests, which they knew from experience were unnecessary.

Ing. Petr Nobst

ekonomický ředitel a člen představenstva

Pleas a.s.

View the Website More References