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Carollinum: Exclusive e-shop for both B2B and B2C customers

E-shop Creatives Marketing
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carollinum.cz

Carollinum, a Czech family company led by Tamara Kotvalová, operates three boutiques featuring prestigious watch brands on Pařížská Street in Prague. These are the only monobrand boutiques for Swiss brands Rolex and Patek Philippe in the Czech market. The client had been considering an e-shop for several years, and together we managed to make this dream a reality.

Transformation from a catalog into a well-functioning e-shop

Originally an ordinary catalog browser, which evolved into an e-shop featuring more than 2,500 luxury watches. A functional solution combined with a suitable selection of keywords and proper filling of meta descriptions increased website traffic by 25%. The client is finally managing orders, product parameters, communicating with clients, and adjusting content according to current needs – all at a high level.

However, let’s read how it all started.

We became the head of the entire project

The beginning of the collaboration was marked by clarifying the assignment, introducing the Kentico platform, and workshops where we helped the client set up internal processes related to the functioning of the e-shop. In the area of e-commerce, Carollinum was a newcomer and did not want to underestimate anything.

In the project we acted as a designer, technical supplier, and system integrator all in one. We oversaw communication with all parties involved and the functioning of integrations between the e-shop and third-party systems: ABRA GEN and MS Dynamics.

Delivered Services
E-shop
Creatives
Marketing

Initial State

  • The company was looking for a partner to oversee the modernization of its online presence and expand it with an e-shop.
  • Carollina lacked a website management system that met the client's requirements (selling goods online, easy scalability of the website, complete content editing)
  • No solution for selling goods online existed
  • The design of the entire corporate presentation with the visual of the new e-shop needed to be unified


Our Solution

  • By transitioning to an online presentation, Carollinum increased traffic by 25%
  • The e-shop operates as two parts: Patek Philippe and Rolex – with different structures and filtering
  • The content on the e-shop is personalized according to Carollinum's needs
  • We recommended Kentico as a suitable platform for the website and e-shop
  • We designed a complete web design for both desktop and mobile
  • We connected the e-shop to ERP and CRM

Extra templates for two central watch brands

We were intensively involved in the design of the new e-shop structure in collaboration with an external keyword analysis provider. We created an interactive wireframe to have all the materials for web design.

An important element was, of course, the solution separately for desktop and mobile. Additionally, we wanted to differentiate the appearance of the user account for B2C and B2B clientele. However, the number one challenge was the different design proposals for the landing page of key brands Rolex and Patek Philippe, which have a strictly defined visual style that we must adhere to without exception.

Content tailored to visitors

We also facilitated the work for the watch giant with a new functionality for journalists. Carollinum no longer sends PR announcements via email. Editorial offices have been granted their own access to the customer section, where they can find all press releases including high-quality photographs.

Website as a Showcase for Pařížská

The requirement of Carollinum was to obtain a modern and representative website, as well as a new e-commerce section for end customers and dealers. Based on this, we created a presentation of the company, offered brands, products, and information for corporate customers, dealers, potential employees, and the media. All of this is available in four language versions with a switch between the brands Carollinum, Rolex, and Patek Philippe.

Luxury Goods on a Luxury E-Shop

The e-shop operates in the Czech version, and customers shop in crowns. Users can utilize features such as filtering by several types of parameters (brand, style, material, shape, and more) when searching for a suitable product. We have also prepared a user account with order history, password changes, and contact details. Upon logging into the account, the customer sees their own prices based on the assigned role.

All product data and price levels are loaded from the client's ERP system ABRA GEN. Since we have also integrated the solution with MS Dynamics, we ensure the unity of the contact database between the e-shop, ERP, and CRM. The e-shop uses the GP Webpay payment gateway. Before launch, we set up a general XML feed for product catalogs Zboží, Heureka, and Google Shopping.

We Function as a Partner for Next Steps 

Since the launch of the presentation and e-shop, we have been in close contact with Carollinum. We have signed a service agreement and are developing the delivered solution according to priorities. In short, we act as a consultant for all new requests and a long-term partner for further collaboration.

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