Intermarket: feature-rich e-shop for B2B

A Full Hand of Functionalities

The founder of Intermarket would tell you that every proper e-shop focused on business partners (i.e., B2B) should have a range of features that enhance the entire purchasing process. And that is exactly what we have done for the client's e-commerce platform. As a business partner of Intermarket, you can enjoy the following on the e-shop:

• Mobile Barcode Scanner

Need to find a specific item on the e-shop? Just scan the barcode from your mobile or desktop, and the search engine on the e-shop will find the product for you in an instant.

• Complaint System

A new feature allows you to create a complaint directly in your user account. If a customer is not satisfied with the quality of the goods from their last order, they simply need to check the specific product and select from several reasons for the complaint. You will also have insight into the entire processing of the complaint until it is resolved.

• Documents in One Place

We ensured that the client and their business partners have access to all invoices and delivery notes in one place. Both parties can view and download them directly from their user account on the e-shop. Everything is imported directly from ERP Money, which we also integrated into the e-shop.

• Registration via Google and Facebook

To create their own customer account, B2B clients of Intermarket only need an email address on Gmail or a profile on Facebook. They can register on the e-shop with just one click through it.

• Support Chat on Messenger

Having trouble with a purchase? Need assistance? No problem. We have implemented a live chat, also known as quick support for customers in need, into the e-shop.

• Partner Sales

When there is a great product, why not offer it on your own e-shop? That’s why we dedicated time to developing the backend focused on selling products from other brands. Everything will, of course, be visually distinguished on the e-shop to make it clear that it is indeed partner sales.

From Box to Custom Solution in One Year

Intermarket has been operating since 1999, but it only acquired its first e-shop twenty years later. Until then, it was perfectly fine with functioning on a "cash and carry" basis, acting as a brick-and-mortar store for its wholesale customers. Perhaps the COVID-19 pandemic, which closed state borders and retail stores in 2019, contributed to this decision – in the same year, Intermarket decided to move its business into the online sphere. And it was a good decision. 

Today, thanks to effective marketing and a well-crafted custom e-shop, the company's revenue has increased by 80%, and the e-shop has grown to ten times its original size in three years. We have also contributed to the next upward journey with our recently completed project. So, let's explore what awaits the business partners of Intermarket.

At the same time, people directly in Intermarket and users of the e-shop will appreciate, for example, the option

• User hierarchy

A classic functionality that divides rights within access to content in the CMS Kentico. The client now assigns rights to business partners for purchasing goods, viewing statistics, handling complaints, or editing content as needed.

• Creation of a questionnaire for even better services

The people behind the Intermarket brand care about a good shopping experience on the e-shop. Therefore, they want to continuously improve these services. And how is the best way to do that? Of course, with the help of the customers themselves. Because only when you know your clients can you offer them exactly what they desire.

• Company management

Whether a sales representative, manager, or founder of Intermarket, they now have an overview of all their business partners and their subsidiaries. This functionality allows the client to see purchase statistics, order history, quarterly and total turnover, and more under a specific identification number.

The company wants to continue innovating

The redesign in 2022 is just the beginning for the Intermarket e-shop. The company already knows that it wants to continue improving its services and is ready to invest in them. In the near future, it would also like to transfer most of its product range to the e-commerce environment and maintain only about 60% of its goods in the physical store for its B2B partners. The e-shop will therefore play a key role in Intermarket's business in the future.

Long-term scrum-type collaboration

You certainly know that we value long-term collaborations. However, you may not realize that the key to the satisfaction of both parties is to establish the right workflow. At PUXdesign, we have repeatedly found that managing projects in the form of so-called scrum works well for us. This means that we maintain regular communication with the client, which keeps them informed about the current status of completed or upcoming work. Everything is also documented together with the client in the software tool Jira, which is ideal for tracking "upcoming work," "what is currently being prepared," and the "done" label.