Nové Bosonohy: Comprehensive marketing support for a residential development

Logo that honors the emblem of the district

The Nové Bosonohy neighborhood is growing on the outskirts of the Brno-Bosonohy district, naturally connecting to the neighboring development. The nature of the project is precisely reflected in its name. Nové Bosonohy respects the local character and tradition of housing while also bringing in a breath of fresh air.

In creating the logo, we were inspired by history – the heraldic emblem of Brno-Bosonohy, which features a silver leg on a blue shield accompanied by two silver grapes. For the new logo, we utilized the characteristic grape symbol.

The grape is composed of sharply cut, geometric shapes that give the logo a modern character. Thanks to the minimalist approach, the element works well across various channels. The visual style adheres to earthy colors – shades of green, brown, and orange that emphasize the closeness to nature.

In addition to the logo, we also created a logo manual that describes the basic rules for working with the logo and the brand's visual identity. Based on this document, the website design and other graphic works were subsequently developed. All brand outputs thus maintain a consistent appearance.

Creative website design that captivates and holds attention

For development projects, we have a tailored web solution ready. We utilize a custom module for real estate projects on the Orchard Core platform, which serves as a practical template. The module can be easily customized to meet the project's needs – saving time, which is typically crucial in the fast-paced world of development projects.

The website design is based on the proposed visual identity. It combines an elegant urban style, earthy colors of the surrounding nature, and a prominent grape element that is reflected in the logo.

The website design also included complete preparation of textual content, including the main claim of the project: A new neighborhood with the soul of the city and nature. This fully reflects the character of the project (housing near the forest with all the advantages of the city) and resonates with the visual style.

A website full of interactive elements aimed at selling

We built the website to function as an active sales channel – generating maximum relevant inquiries even in the pre-sales phase. Therefore, we combined several components and features that have proven effective in development projects over the years. The interactive elements used always have a clear goal – to engage and lead users to submit an inquiry through the contact form.

Dynamic map

The dynamic map makes it easier for visitors to choose an apartment. They can easily navigate between the building – floor – specific apartment. They can instantly see the orientation, layout, price, and availability of the apartment. This way, they can inquire about exactly what interests them.

Visualization

Thanks to visualizations, potential buyers can envision their future home even before the ground is broken. In collaboration with an architect, we prepared  exceptionally crafted series of visualizations for both exteriors and interiors, which illustrate the character of the location, architectural style, design of the surrounding greenery, and room design. We provided the client with static visualizations and several videos. Besides the website, they were also used on billboards and social media.

3D Tour

Virtual tours replace personal visits. They also allow developers to present apartments to interested parties at a time when the building is not yet physically standing. People can walk through a model apartment from the comfort of their homes – they can absorb the atmosphere of the place, see the layout of the rooms, and the materials used, and better sense whether this property is the right one for them. For the client Nové Bosonohy, we provided a 3D tour of a 2+kk apartment, which also attracted attention on social media beyond the website.

Photos from the Location

A quality photo is sometimes more than the best description. Therefore, we ensured professional photography of the location. We identified suitable spots, proposed a scenario, and collaborated with the photographer to select models. This resulted in a series of photographs that shows everyday life in Nové Bosonohy – from a walk with children to the nearby playground to a date at the local café. We extensively used this material on the website and in other graphic outputs.

Table Price List with Filtering

In addition to the dynamic map, a clear price list also helps with quick orientation. Visitors can filter apartments in just a few seconds by price, availability, or layout. With just a few clicks, they can find their ideal solution – and even request it directly through the form.

Map with Points of Interest

From Nové Bosonohy, everything is close by. To nature, the bus, school, shopping, and the doctor. That’s why we added a map with marked points of interest to the website, allowing potential buyers to easily envision how far (or rather how close) their destinations are.

We connected the Google map to the API and adapted its appearance to the overall visual style of the website. Individual points of interest can be easily edited directly in the CMS – users can add locations and even supplement them with their own icons. They can easily add or remove points as needed.

Web analytics that maps user behavior

We have also set up detailed tracking of user interactions with individual elements (filters, buttons, photo displays, map). This allows us to accurately determine the customer journey and their needs (for example, what they filter most often, what information they seek before making a purchase, or what interests them and where they spend their time).

As a result, the client has a clear idea of which apartments are displayed, which information is most sought after, or where users tend to linger the most (for instance, 71% of people only view the first page of the price list, so it is beneficial to place the apartments we want to sell there).

Based on the data, the client can continuously optimize the website and adjust it at the UX design level to minimize customer drop-off, ensure they always have what they need at hand, and guide them towards completing conversions.

Social networks that maintain contact with the target audience

Considering the offered layouts, the client targets several different customer groups – singles, couples, young families, investors, as well as individuals who commute to Brno for work part of the week and are looking for comfortable housing.

Therefore, we proposed a communication strategy that focused on the social networks Facebook, Instagram, and LinkedIn. We established profiles, prepared a content plan, developed a visual style for social networks, and began building a community. Since the beginning of the project, we have been handling all execution – creating texts, visuals, and reels format, and managing the overall profile administration and collaboration with influencers.

As part of the first phase of the project, we also prepared a campaign focused on lead generation. Through it, we reached more than 100 thousand people from the defined target group, collected nearly 140 leads and handed over the contacts to the client for monetization.

Graphic outputs that respond to client needs

From the beginning of our collaboration, we flexibly respond to client needs. Therefore, we continuously prepare various types of outputs that assist in presenting the project. We designed several billboards that highlight the construction site in its immediate vicinity. We provided graphic design for office branding as well as a small detail in the form of a Christmas greeting card.

The advantage is that there is a clear logo manual that ensures all outputs maintain a consistent visual style – and they will easily maintain it in the future. The construction of Nové Bosonohy will take place in phases until 2030+.

Are you looking for a similarly comprehensive solution for your project? Get in touch and we will discuss the options.