PBS: Design of print portfolio and management of the engineering brand's family of websites

Presentation Websites Creatives

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The First Brno Engineering Works represents a traditional brand in its field with an impressive history and a reach into sectors from aviation to energy to healthcare.

The company has a diverse structure, overseen by PBS Group based in Prague. The group consists of the key company PBS Velká Bíteš, focused on the production of turbine high-speed machines, První brněnské strojírny, and PBS ENERGO, both located in Brno, supplying energy equipment and systems. Due to the proximity of the individual enterprises, PBS is a significant regional employer.

Collaboration since 2014
Creation of printed materials from business cards to exhibition stands
Unified redesign of 4 corporate websites
Keyword analysis and proposals for new website structures
A total of 11 language versions

Delivered Services

Presentation Websites

Creatives

Initial State

The client was no longer satisfied with managing services from various website and print suppliers.

Confusing structure and outdated content of the group of websites
Each presentation had a different web design style, which did not suggest that it was one company
Non-responsive solutions
Missing content management system
Inconsistent style of printed materials

Our Solution

We have taken on the role of a partner that modernizes corporate image and can provide necessary services under one roof.

Unification of design for all companies in the group
Design of new visual elements for websites and printed materials
Technical solutions, customer support, and solution development
Design, printing, and delivery of presentation materials

The client's expectations offered transformation in all directions

It was clear that we would start from scratch. Representatives of PBS wanted to unify the websites visually, build the structure based on user needs and behavior on the site. Responsive design was to ensure the display of individual presentations on mobile devices. Another requirement was to maintain the number of language variants and the possibility of further expansion. In addition, the client wanted to improve the websites' performance in search engines.

“As a technological leader in several areas of the engineering group PBS, we were looking for a reliable supplier capable of designing and implementing projects for interconnected websites and microsites in a very short time. These are focused on communication with technologically advanced current and potential clients in the fields of aviation, energy, and precision machining. Our expectations also included easy management through a robust yet modular CMS.”

Clean blue and white design works across websites

For the graphic design that ultimately unified the presentations of the group of companies, an approved wireframe was an essential material. Our goal was to create a contemporary visual with an emphasis on a mechanically cool and precise design. We based our work solely on the corporate colors and logos of all the companies. Successful product photos, which we further utilized in the design of content graphics, greatly contributed to the overall result.

We provide printed materials and corporate identity

Thanks to good results and client satisfaction, our collaboration expanded into other areas. We continued with the design of business cards, calendars, holiday greetings, catalog sheets, trade fair materials, annual reports, and finally, the corporate quarterly. For all these projects, we ensured graphic designs, pre-press preparation, and the actual printing with our partners, who deliver printed materials of high quality and reasonable timelines.

We gradually update all solutions

After three years of operating the family of websites, we began working with the client on the second round of redesigning the corporate presentation, during which we successfully merged four websites into one. After the main corporate website, we started working on redesigning the brand presentation for the American market PBS Aerospace, the original solution from our workshop. Recent projects include the website for the PBS India branch.

The client's goal is to act as a modern, hi-tech company and present its activities through the areas in which it operates, not through individual products. And we are achieving this together.

“Thanks to the implementation of all projects on the unified Kentico platform, we achieved significant savings not only in the purchase of all solutions but also in the management of the websites. The main benefit was the unification of all web presentations with a modern, intuitive interface. Over the course of several months, there was a significant increase in traffic and, above all, conversions. We received more relevant inquiries about our products and services. We consider this a key parameter of our collaboration with PUXdesign.

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