ProAlergiky.cz: we connected the e-shop to the content section

E-shop created specifically for allergy sufferers

Are you or someone in your family suffering from allergies? Then you have also inspired our client CM Trade. The Czech and Slovak e-shop Proalergiky.cz was created specifically for people with allergies.

On the e-shop you will find:

• products specially selected for the needs of allergy sufferers,
• information and advice on how to deal with allergies,
• news and insights from the field of allergies and intolerances.

The uniqueness lies in the connection of the e-shop with content

A paradise for allergy sufferers? It truly exists. On the Proalergiky e-shop, you will find yourself in an environment where everything is interconnected. And when we say everything, we mean it seriously. We have linked products with related articles, recipes, and other products. That’s exactly what the client wanted.

In addition to a wide selection of products tailored to various types of allergies, you will also find a wealth of content on the website that will help you better understand your allergy and learn to live with it.

Discover the unique allergy consultation

The place where you will probably spend the most time on the e-shop? The online consultation! Here, you can ask your own questions. Moreover, not just anyone will answer them. Alergici.cz collaborates with a team of experienced doctors who will provide you with expert advice.

Allergen-Free Recipes 

On the e-shop, you will find a special section with recipes that can be filtered by type of allergy. Do you have a milk allergy? Simply filter the recipes that do not contain milk.

We designed the filtering system to be as simple and clear as possible. Visitors to the e-shop can use filters for the following types of allergies:

• Gluten-free,
• Dairy-free,
• Nut-free,
• Egg-free.

Thanks to these filters, you can easily find recipes that suit you. Each filter is set up to show you only recipes without the specified allergen.

About allergies and eczema, you can read
almost everything

The entire e-shop is accompanied by articles on various types of allergies and skin conditions. Whether you are looking for information about pollen allergy or atopic eczema, you don't have to worry about getting lost in a large number of articles – we have categorized them by topics. 

For each article, you will immediately see products related to the specific issue. Instead of lengthy searches, you can read about what troubles you with just a few clicks and directly purchase based on the recommended products.

Let's pause for a moment at the e-shop section

It will recommend products tailored to you

Thanks to the smart connection of content with the e-shop, you will receive personalized product recommendations exactly based on what you are looking for. For example, if you are searching for information about eczema, the system will automatically suggest creams and ointments suitable for its treatment.

We designed the e-shop to be as intuitive as possible, which is crucial for allergy sufferers who often seek quick solutions. Personalized recommendations will save you time and make shopping easier.

We have integrated several third parties

• ComGate: payment gateway for secure and convenient online payments.
• Uloženka, ČP, Zásilkovna: delivery options for goods.
• Luigi’s Box: intelligent search and autocomplete when searching for products.
• ecomail: management of newsletters and email campaigns.
• Feedy from ERP (Pohoda): data import from the ERP system in XML format.
• Export of orders to ERP (Pohoda): export of orders to the Pohoda ERP system.
• Heureka Marketplace: sales on Heureka Marketplace.
• Slovak Financial Administration: validation of VAT numbers and VAT deduction according to Slovak regulations.
• Custom feed exports for comparison and PPC systems: export of product feeds to comparison sites like Heureka, Google, Zboží, and PPC systems.

And here comes the smart autocomplete again

You may have read about the smart autocomplete in our case study on Shanti. Let's remind ourselves again what it serves and why every larger e-shop should have it.

As the website continues to have more products and information, quick and easy searching is key to a comfortable shopping experience. That’s why we implemented Luigi’s Box – a smart autocomplete that helps you navigate and quickly leads you to what you are looking for.

Integrating this service into a large e-shop may seem complicated at first glance. Given the amount of products, categories, and information, one might expect it to take a lot of time. However, our developers came up with a unique tool that allows for smooth and quick integration of Luigi’s Box into the system.

Why you should want it on your e-shop:

• Better search: customers find exactly what they are looking for – shopping becomes a breeze.
• Smooth navigation: customers easily navigate through the growing selection with Luigi’s Box.
• Personalized recommendations: the autocomplete not only simplifies searching but also suggests products that will catch customers' interest. 
• Higher satisfaction: easy and quick searching is more convenient for customers – if they shop without unnecessary hurdles, they will be happy to return to the e-shop next time.

Advanced Inventory System 

In addition to basic information such as "in stock," "on request," or "sold out," you can also find detailed data about the expected restock date. Product not in stock? No problem. We will show you how long it will take for the item (at least an estimate) to be available again. 

Product Comparator

We have introduced a comparator that allows you to easily compare and select the most suitable product.

You choose the product variants yourself 

On the e-shop, we have implemented a product variant system based on two parameters, such as size and color. Each variant has its own URL. This is important for SEO and increases the visibility of products in search engines. 

In the product detail, you can easily switch between different combinations. This way, you determine which variant will be the main one and displayed in the product listings. This allows you to quickly find, for example, a hypoallergenic pillow in the right size and color that suits you.

Ads will be displayed based on what you search for

Imagine that each ad is selected by the system based on your previous preferences. No more ads that do not interest you – only relevant offers.

We have created a smart banner system that displays ads based on what you are searching for. Are you looking for hypoallergenic pillows? You will see ads for the best hypoallergenic bedding.

We track which ads you click on. And thanks to that, we continuously improve them.

Automatic tagging: a faster way to your favorite products

Automatic product tagging is a great feature! It makes navigation on the e-shop easier. It helps customers quickly find what they are looking for. Tags highlight:

• new arrivals,
• gifts
• and free shipping.

We smoothly transitioned the e-shop

When launching the e-shop, we ensured a seamless transition. We imported hundreds of data pages from the original system – user profiles, content sections, articles, and authors. Everything from the original e-shop has been preserved, so you won't lose your favorite articles and can continue using the e-shop without any issues. 

Read reviews from Heureka directly on the product page

When browsing a product, you can read what other customers say about it right away. 

We use a trick for e-shop updates 

Our developers work with two versions of the e-shop. Let's call one 'blue' and the other 'green.'

We prepare and test the new update in the 'green' version (while you, as a customer, normally shop in the 'blue' version). Once everything is prepared and tested, we simply switch the operation to the 'green' version without you even noticing. You shop without interruption.

Are you looking for a similarly extensive and advanced solution for your business? Contact us!