Pump: Research and strategy for a leading pump retailer in Central Europe
Creatives
Marketing
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The company Pumpa has developed from a small business into a leading Czech manufacturer of pumps since 1991. Throughout this time, it has emphasized good relationships with its business partners and customers.
To live up to its values today, it needed to understand the current needs of its customers.
Delivered Services
Creatives
Marketing
Initial State
The client wanted to better understand the wishes and concerns of their customers and also improve mutual communication.
- Insufficient guidance and low informativeness of the website
- Client's request to create a new e-shop
- Low conversions
- Absence of motivation for customers to make a purchase
Our Solution
Through the collection and analysis of both qualitative and quantitative data, we were able to propose improvements in the client's communication with customers.
- We identified the client's customers' needs
- We pinpointed critical areas on the website
- We identified specific issues leading to low conversion
- We proposed solutions for the identified problems
