Romodrom: A clear website for a nonprofit changing people's lives

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Romodrom was established in 2001 as a civic association in Prague. Founder Marie Gailová began searching for solutions for fifteen Roma families living in sheds and garages in the area of Prague 22. The families suffered from material deprivation and a strong sense of exclusion from society. In cooperation with the local municipality, it was possible to accommodate some of the families – thus starting work that today extends far beyond just one city district.

When Romodrom approached us with the need for a new presentation website, it was clear that it would not just be about design. The website is often the first place for their clients to seek help.

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Initial State

The website appeared dark and outdated, not reflecting the significant work Romodrom does in the field.
The structure was confusing – information about services and locations was scattered in multiple places and did not lead in a clear direction.
A person seeking help had a complicated time finding contact information for a specific service in a specific city.
There was a lack of a quick overview of where Romodrom operates, as well as a simple way to find the nearest location.
The website did not offer a direct option to contribute online, even though the organization relies on donor support.

Our Solution

We have prepared a modern, bright, and airy design that is clear and evokes calm. This is essential because people seeking help often act under pressure.
We designed the structure based on how people actually think – through the navigation points "What We Do" or "I Need Help," website visitors can easily find the area they need, such as assistance with housing or education for children.
We added human-written descriptions and clear contacts to the services – it is always clear where to turn and who provides the service.
We included an interactive map of workplaces and an overview of regions so that a person can find the nearest help within seconds.
We created a section for donors and the option to donate directly from the website – simply, without a complicated form.

From a small initiative grew a non-profit organization that changes people's stories professionally, empathetically, and courageously. Romodrom helps socially excluded individuals or those at risk of exclusion. It focuses on social work, housing, children's education, prison services, and humanitarian projects in the Czech Republic and abroad.

A website that should not overwhelm a person in distress

Behind Romodrom are dozens of field workers and projects in various regions. However, the website is usually not visited by the "general public," but by a specific person who is currently dealing with housing, debts, family situations, or reintegration after prison.

This person often lacks the desire or strength to read long texts and click blindly. They need to:

quickly understand whether the service is for them,
find out in which region help is available,
locate contact information for someone they can call or write to.

The Romodrom team continuously updates the content, but the website provides a clear framework in which no one gets lost or ends up with a generic form without a specific outcome.

We designed a new graphic and layout for the website

The graphics for Romodrom were prepared by our designers to align with the brand's visual style and to work well on the website. We adapted the page layout for individuals who need to quickly find information rather than explore the website's structure.

The new website is bright, clear, and easy to read. Important information is located at the top of the page, texts have ample space around them, and elements do not compete with each other. At first glance, it is clear where a person is and where they can proceed next.

Colorful sections will indicate where you are

Each area of assistance – social work, housing, education, prison services, or humanitarian activities – has its own color sections and photos from the field. This allows visitors to quickly recognize which part of the website they are in without having to carefully read each heading.

More prominent elements, such as the buttons “Show Pillar,” “I Need Help,” or “Donate”, assist with navigation and guide a person to the next steps – whether they are seeking help or want to support Romodrom.

The result is a clear website where design supports content.

“With designer Peter Kušnírik, we primarily focused on a positive tone for the website and its clarity. Another major task was to ensure that people could easily find contacts for the nearest branches and individuals who could assist them in their situation. Therefore, we played around with an interactive map where you can filter specific services. Last but not least, we also worked on a donation form that doesn’t look like a form at first glance.”

Workplace Map and Contacts

Romodrom operates in several cities across regions. Without proper organization, this could easily turn into a long list that is difficult to navigate.

We have therefore added to the website:

an interactive workplace map,
an overview of workplaces by regions,
a unified way of displaying contacts.

Visitors can quickly find the nearest workplace, see what services are offered at that location, and obtain contact information for the person responsible.

Instead of a general address, the name, phone number, and email of a specific person are visible. This lowers the barrier to the first contact – whether by phone or email.

You can donate with just a few clicks

Donors – individuals, companies, or municipalities – are part of Romodrom's operations. Each group needs to understand how to send contributions and how their support will ultimately help.

Therefore, the new website includes:

a visible call to donate,
a brief explanation of what financial support enables,
a simple form that does not unnecessarily delay the person.

Thus, even someone who is not very familiar with the online environment can manage to donate. Especially around Christmas, it is an opportunity to specifically support people who are currently dealing with completely different concerns than choosing wrapping paper.

How the website helps

clearly presents services and areas of assistance,
shortens the path from the first visit to personal contact,
provides clients and their loved ones with greater assurance that they have found the right place for help,
facilitates the involvement of donors who want to support the organization.

While most people are dealing with gifts, sweets, and whether they will "get everything done" before Christmas, for some families, the end of the year is more about how they will manage the next month.

The new Romodrom website will not change their lives by itself. However, it can do one important thing – shorten the path to those who can help them. And that is why we were happy to work on it.

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