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Shanti: effective solution for thousands of customers

Presentation Websites E-shop Intranet/Portal Creatives

The oriental world of Shanti represents the perfect destination for lovers of water pipes and exotic flavors. To aim for further growth, they turned to us. Our task was to unify their platforms and create a seamless online shopping experience.

Delivered Services
Presentation Websites
E-shop
Intranet/Portal
Creatives

Initial State

  • Shanti originally consisted of three separate e-shops, each with its specific focus and clientele.
  • Each e-shop operated in isolation, leading to inefficiencies and duplication of certain processes.
  • The e-shops were not equipped with optimal multilingual support, which limited their reach to international markets.
  • Opportunities for personalization and an effective discount system were not utilized, especially for B2C clients.
  • Age verification and validation for the sale of age-restricted products were incomplete.
  • Administration and management of the e-shop were more complex due to the division into three different platforms.
  • There was a lack of advanced integration with the ERP system for easy order and inventory management.

Our Solution

  • We merged three smaller e-shops into one unified and more efficient system.
  • We created a robust e-commerce solution that meets the needs of thousands of customers.
  • We expanded the Shanti e-shop with complete multilingual support for customers from various corners of the world.
  • We implemented multilingual product filters and redesigned the URL structure for better navigation of the offerings.
  • We deployed a smart discount system using the Kentico platform for B2C clients and a special discount system for B2B partners.
  • We integrated a feature to distinguish between VAT payers and non-payers for international customers.
  • We introduced age verification and validation for the sale of age-restricted products using the Adulto service.
  • We combined modern Kentico technologies with the robust Helios ERP system for easier management of the e-shop.
  • We implemented Luigi’s Box, a smart search suggestion tool that enhances search capabilities and offers tailored product recommendations.

Connecting Three Worlds into One Store

Shanti originally consisted of three separate e-shops. Each with its own specific focus and clientele. However, the vision of merging these three worlds into one robust e-commerce solution came with the ambition to serve customers even better and more efficiently. Under our guidance, the project transformed, rapidly evolving into a robust e-shop since 2020. The e-shop now effectively provides a wide range of products for customers from both the business and private sectors.

One Platform, Many Languages

We have successfully expanded the Shanti e-shop with complete multilingual support, which opens doors for customers from various corners of the world. We restructured the URL addresses and implemented multilingual product filters. This change ensures that users have an optimal shopping experience in their own language.

Advanced personalization for everyone: Top-level B2C and B2B discount mechanisms

For B2C clients, we developed a smart discount system using the Kentico platform based on MVC architecture. This way, customers are presented with a world of attractive promotions and discount offers with every visit to the e-shop, drawing them into the shopping experience.

In the B2B area, we went even further. We created a special system with volume discounts, ideal for wholesale partners seeking the best business conditions. And that's not all! Considering the specific market requirements, we integrated a function to distinguish between VAT payers and non-payers. This allows our international customers to shop without VAT, positioning Shanti among the leading players in the industry on the global stage.

 Developer PUX interesting fact: MVC is a way to create applications, especially websites, to be better organized and easier to manage.

  • Model: It is like the “brain“ of the website. It manages data and information, such as what is stored in the database
  • View: What you see on the website. How buttons, texts, images, etc. look.
  • Controller: It is the “controlling“ part that connects the “brain“ (Model) with what you see (View). For example, if you click a button, the Controller tells the Model what to do, and then updates the View so you can see the result.

Responsible sales are a given

At Shanti, we are aware of the importance of responsible sales, especially when it comes to age-restricted products. To ensure that our platform is safe and reliable, we have integrated the Adulto service. This allows any online seller, whether selling tobacco products or alcohol, to be confident in verifying their customers' ages. As soon as a customer attempts to purchase an age-restricted product, they will immediately encounter a warning and the necessary validation. Whether it is manual verification via an ID or new automated verification using Bank ID, we always ensure that purchases comply with the highest safety standards.

And then we simplified the administration for managing the e-shop

On one side is the e-shop, whose main task is to quickly and accurately provide information about product availability and details. On the opposite end is the Helios system, which manages orders, inventory, and distribution.

While working with the Shanti e-shop, we combined seemingly incompatible technologies: modern mvcKentico and robust ERP system Helios. Why do they seem incompatible at first glance? They differ in their primary functions, technological architectures, and target user groups. Kentico is a content management system focused on online marketing and e-commerce, while Helios is a comprehensive ERP system designed for business processes and management.

Bridging these differences required an innovative approach, and this is where Saperta comes into play. Saperta presents an advanced technological solution that provides the ability for bulk edits – something that was previously not possible in regular operations.

A great start – more than 100 orders in the first three days after launch

This initial success indicates that the combination of design, reliable technology, and a well-chosen product range was effective. Careful deployment of technologies was also key, allowing the e-shop to operate smoothly and provide customers with a seamless shopping experience.

Innovation that changes the game: why Shanti is an interesting project from a developer's perspective

  • Polyglot perfection
    Not only does Shanti support multilingualism in its entirety, but it also allows for filtering product parameters and creating URLs in different languages.
  • Master of clustering
    Products can be easily grouped, and the correct option is always displayed when selecting through the filter.
  • Age verification
    Thanks to the validation management module, Shanti can validate customers by age.
  • Flexible pricing policy
    We offer price discounts, volume discounts, and the option to create custom prices for B2B users.
  • Beyond the ordinary
    While the B2C segment utilizes Kentico discounts in MVC, the B2B segment has its own discount system.
  • VAT playfulness
    In the B2B segment, we distinguish between VAT payers and non-payers, taking into account the location – in the Czech Republic and abroad. Purchases abroad can be made without VAT.
  • Lightning-fast Elastic Search
    In addition to precise filtering, it offers the ability to quickly calculate the number of products in a category and instant search.

Smart Autocomplete

With the growing amount of products and information on the web, searching has become an essential tool for ensuring smooth shopping. For this reason, we at PUX decided to implement Luigi’s Box: a smart autocomplete for search.

Integrating such a service into a large e-shop may seem challenging at first glance. When looking at the number of products, categories, and information, it might appear that the deployment process would take countless hours. However, our developers did not want to rely solely on traditional methods. Therefore, our developers created a unique tool for seamless integration of Luigi’s Box into the system. 

In conclusion, deploying Luigi’s Box, the intelligent autocomplete for search, brings several benefits for customers:

  • Improved search: customers can find exactly what they are looking for more quickly and easily, leading to more efficient shopping.
  • Smooth navigation: with the increasing number of products and information on the web, Luigi’s Box helps customers navigate the offerings and reduces frustration from long searches.
  • Personalized recommendations: the autocomplete not only assists in searching but also offers personalized product recommendations that may interest customers.
  • Increased customer satisfaction: with easy and fast searching, the overall customer experience improves, leading to higher satisfaction and loyalty.
  • Increased conversions and sales: an effective search system can shorten the time from website visit to purchase, thereby boosting sales.

Integrating Luigi’s Box into the system is therefore not only a technological advancement but also a strategy for improving business results and customer service.

Are you looking for a unique e-commerce solution that can transform your business just like we did for Shanti? Get in touch.