TASY MARKET: a new standard for e-shops

Leader Among Tire Retailers

At PUXdesign, we have been working on the online presentation of TASY since 2013, and we have tried almost all web solutions with them. Ten years ago, we built their first small e-shop to help them launch their e-commerce business. Today, they are one of the largest online tire retailers, and they generate most of their revenue from both their B2B portal and B2C e-shop.

They Want to Be at the Forefront of Suppliers in Europe

In recent years, TASY has grown into a significantly larger company. It is clear that for further development, a new and modern B2B portal needed to be created. The previous version was very simple and lacked many functionalities. Therefore, TASY needed a new solution: their ambition is to become one of the top tire sellers in the Czech Republic while also managing to cover all of Europe with their services. 

Thanks to the excellent mutual relationship between PUXdesign and TASY, our customer-oriented approach, and collaboration with a dedicated team of specialists working on the project, we succeeded in the selection process. TASY chose us to create a new B2B portal. And since it is accessible only after logging in, we will now tell you all about it in detail.

Who is the portal for? 

For existing or future partners of TASY – both small and large. This includes:

• tire dealers, 
• tire service shops, 
• auto repair shops, 
• transport companies with their own fleet. 

Foundation – catalog with unique filtering 

The foundation of the B2B portal is advanced product search for professionals. Since these individuals know what they need to find, we have created a smart search component tailored for them, where they simply need to enter a number. The searched product or an entire group of corresponding products will then be displayed. 

Compared to the e-shop Pneuboss.cz, this search is exclusively intended for specialists. On the B2C e-shop (pneuboss.cz), the search method is explained to customers; here in the B2B portal TASY Market, this is not necessary.

Unlike other catalogs among Czech sellers, the query is not entered for a specific category, but for a huge number of products at once (approximately 45 thousand tires). The search is still very fast. 

Filtering

Unique in the Czech e-commerce market is the advanced filtering, which our developers at PUXdesign have worked on extensively. 

It includes special tire markings – a mix of parameters that specify the type of tire. This makes the search faster. For example, it provides information on whether the tires are eco, have rim protection, homologation for a specific car brand, or are tubeless tires. 

All parameters that you see for a specific product are also linked to the advanced filtering in the left column. There, you can manually select what you require from the tire.

Price and Margin Settings

We have placed several elements in the header. From the left, there is shipment tracking, a comparator, and favorites, followed by a toggle button for VAT and margin. We will address the first three elements shortly. However, let’s first discuss the price and margin settings, which will save TASY's business partners a lot of time. 

It regularly happens that they discuss tire offers with their clients over the phone. On the other hand, the client is waiting and wants to know the price of the tires – of course as soon as possible. We thought of these moments. We developed a section where you, as a sales representative or service technician, can set the margin yourself. You don’t have to calculate anything in your head. Just toggle the button in the header. Customers will immediately see the tires with the final selling price.

For VAT, you can choose whether to display the price with tax or without it.

Now let's return to the first three elements.

Special Elements for Personalization

Package Tracking: need to quickly find out where your package is? Just enter the order number and in a few seconds you will know the current status. This saves time not only for clients but also for the TASY hotline. 

Favorites: once you find the best tire model that you don’t want to lose track of, simply add it to your favorites.  

Product Comparison: if you are not sure which tires offer the best price-to-quality ratio, you can easily set up a product comparison. We’ll boast a little: no other tire retailer in the Czech Republic offers this comparison. 

Other Elements

Watchdog: does the e-shop currently not have products in stock for a certain type of tire? Set up a watchdog as a B2B client so you don’t miss the restocking. 

Orders: classic view of all orders in one place. We have been managing this section since its launch in version 1 and are testing it with users. Please excuse any minor visual imperfections. 

Pending Orders: an extremely important section for business partners. Especially at the beginning of the season, when auto repair shops have large tire orders, they use this section to keep track of delivered goods and those that are yet to arrive. 

Credit Limit: TASY business partners can set a credit limit and draw from it when making purchases. 

Returns and Complaints: even returns or complaints are handled easily by TASY clients through their account. They just need a few clicks and don’t have to make any phone calls. 

Managing Your Profile

The highlight of this B2B zone is the My Profile section. You can manage it entirely according to your preferences. 

• Keep track of the number and names of people who have access to the company profile.
• Grant access as needed: Each person in your company can be assigned different rights. Some may only view invoices, while others can manage tire orders without restrictions.
• Set who receives which type of notification: inquiry form, invoice, shipment – each type of email can be sent to a different person based on their focus. It’s entirely up to you how you set everything up. 
• Create additional branches: We have prepared the portal for large sellers who can establish multiple branches and subsequently assign specific managers with varying permissions. As the main admin, you can transparently see the history of all activities or changes made by anyone else. 

My Garage

Do you have a large fleet? Then you will definitely be interested in the e-shop section called My Garage. In this section, you can record important parameters for each car you own: license plate, car type, front axle, rear axle, and summer or winter tires. 

Once you save everything, you can filter the list of tires that meet your exact requirements with just one click. Quickly and practically without any effort. 

Technical Parameters

Connection to Third-Party Services

Our CMS Kentico communicates with the client's ERP HOC, where you can find the tire product catalog, all order information, and complete user management (that is, clients of our client TASY). The catalog of other products – such as wheel rims – is displayed thanks to connection to another third-party service: ALCAR. 

Payment Gateway

To provide the most pleasant shopping experience for clients, we offer three types of payment: cash on delivery, invoice, or through a payment gateway. We work with the verified payment gateway COMGATE.

Shipping

Shipping at the TASY Market e-shop is very specific. The e-shop sells tires, which means that a package containing dozens of tires is quite a substantial shipment. For this reason, you as a customer do not choose between Czech Post, PPL, or DHL. The carrier is automatically generated in the ERP based on the order size. 

And we are not done with the carrier yet. The pricing of shipping is also unique. It is indeed complicated. It varies based on the quantity and type of tires as well as the warehouse from which they are shipped. This conditioning also occurs automatically and the final amount is displayed to the client in the penultimate step of the purchase.

Warehouses and Dropshipping

What clients of TASY Market are primarily interested in is the offer of tires and their availability. Therefore, warehouses were a major topic. You can notice that the e-shop displays two types of stock availability: in stock and externally in stock. The speed of tire dispatch also differs. This is because we integrated not only stock information from the client's ERP. 

The e-shop offers its clients the option of dropshipping and also uses it for storing its tires with other sellers. The number of products marked as Externally in stock are those that are connected to the ERP of other tire sellers. 

Security

The main security is addressed through the login section. We then supplemented this with a standard certificate Let's encrypt for encrypted connection to the website.

Data Migration

From the original e-commerce portal, we faced another task: ensuring the secure migration of all data and approximately 4,000 client profiles. To avoid delegating manpower that would have to perform this manually (which would take weeks of work for several people), our developers wrote their own code in two days that transferred all the data – securely and without the risk of errors. This saved the client a lot of money and freed us up for more interesting work. 

We also migrated some metadata for products, including their images, descriptions, and similar information. The principle was the same as with user profiles, the only difference was in the quantity – it involved about 50,000 products.

Utilization of Artificial Intelligence

In recent months, artificial intelligence has been a hot topic in every context. The client TASY was open to the challenge of integrating it into the B2B portal. We are now completing the development of an interesting feature at PUXdesign: if you upload a photo of your tire to the portal, the artificial intelligence can recognize the number from the side, input it into the system, and search for the specific type of tire based on that number. 

Web Design and User Friendliness

At PUXdesign, we focus on agile project solutions. This means that for TASY Market, a web designer prepares a specific function with developers. We then test it with users to find out how they interact with it. Finally, we adjust it based on the feedback received to ensure everything works smoothly and that TASY clients have a pleasant experience with the features. 

When it comes to user-friendliness, we focused on the easiest path for the e-shop client: to easily find products, obtain necessary information, and successfully complete an order. However, B2B clients also need to find all important information about orders and previous purchases. All of this can now be found in one place – clearly and together. 

UX design and visual hierarchy

Part of the web design included incorporating UX design and visual hierarchy of the pages. Tires must legally meet certain markings, so the web designer had to ensure that all mandatory information or labels fit on the page while keeping the website's appearance clean and clear. 

Responsiveness

Responsiveness of websites for different devices is a standard part of our work at PUXdesign, and this case is no exception. Everything is fully accessible for viewing on mobile phones or tablets. 

Thinking about the future

Visually, we have set a new direction for the design of TASY websites – the new B2C Pneuboss.cz, which is currently in preparation. It will be entirely based on the appearance of the Tasy Market e-shop. For these purposes, we have also extensively discussed SEO with the client. While search engines do not play an important role on the B2B portal under login, the new version of the pneuboss.cz e-shop for end customers needs optimization. With this step, we have prepared the content in advance. 

Are you looking for a similarly extensive and advanced solution for your business? Contact us!