Unipetrol: several websites from microsites to a presentation website with a calculator

The website was to be launched within a month

The first project was the simple Unipetrol website, which we launched on the Kentico 12 platform. Its purpose was primarily to strengthen the company's PR and establish communication with the public. Therefore, we created a microsite that the client could easily manage and add content to. Its main function was to organize a public competition in the form of voting. To ensure fair voting, we conditioned the counting of votes in the competition on a confirmation email and verification of the sender's IP address.

At the same time, we helped the client enhance the visibility of their social media. With the help of a plugin, we placed a feed from social networks on the website. The latest posts are displayed as scrollable tiles on the homepage. Once a post is published on social media, a preview of the post is automatically displayed on the website. 

A key requirement when designing this website was its very quick launch. We worked tirelessly and… we made it! The official launch of the website took place even earlier than a month from the initial brief.

New websites showcase client services

We transitioned from a microsite to the creation of three presentation websites – Chezacarb, Liten, and Mosten. Their primary purpose was to inform visitors about the specific products and services offered by the client, as well as to provide downloadable materials and an overview of events organized by Unipetrol. All three websites are available in addition to the Czech version in two other languages – English and German.

The most interesting feature we created on these websites was the calculator for Chezacarb and the product search tool for Mosten and Liten. In developing the calculator, it was necessary to obtain a vast amount of data from the client. We then imported all of it into the system and manually rendered it. The result is a sophisticated product comparison tool. Users can compare their existing product with the Chezacarb product in the calculator based on the offered parameters and specific polymer. The graph then displays the corresponding curve.

The Liten and Mosten websites created for specific cities

As the names of the newly created websites Liten and Mosten suggest, they are based on the city of Litvínov and Most. Originally, there were only mentions of the technologies and services of Mosten and Liten on the official Orlen Unipetrol website. However, the client decided to create separate presentation websites.

Both websites have a structure almost identical to that of Chezacarb. Instead of a calculator, we placed a product search page here. We collected all data about the products offered by both branches and created a clear configurator from it. You just need to choose from the available options and fill in the quality, type, and purpose of processing or specific field. The tool will then provide an overview of the most suitable products for your needs in a table.

Let's talk about it

We completed the two latest presentation websites for the client in spring 2021: UNIPETROL Fuels and Let’s talk about it. Both of these websites aimed to educate people, each focusing on a different topic. With the UNIPETROL Fuels website, the client wanted to show people the difference between quality and low-quality fuel while also offering advantageous membership programs. Let’s talk about it was intended to serve as a blog to demonstrate that sustainability politics is a current topic for ORLEN Unipetrol. In addition to the Czech version, the requirements included language versions in English and the ability for self-editing. The task was clear. 

We created prototypes, designed the graphics, and handled the technical implementation on the Kentico CMS. The client can now manage the websites themselves, continuously updating and enriching them with new texts, images, or videos.