Yenkee: development of a playful website for the Czech IT accessories brand

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This time it was a presentation of products from the young Czech brand Yenkee, which represents quality accessories for computers, mobile phones, cameras, and gaming devices.

Considering the target audience of the Yenkee brand – gamers, technology enthusiasts, or travelers – our task was to deliver a playful and interactive website, where the experience of using it would be enjoyable for its users.

Dynamic behavior of the website
Working with client graphics for four resolutions
Importing product prices from XML
Importing vendors into the map from CSV
Downloading 3D models and documents from the client's server

Delivered Services

E-shop

Creatives

Initial State

The branded website faced technical limitations of the platform used and thus did not meet the requirements for further development.

Website built on an unsupported version of the Kentico system
Limited options for design modifications and creation of interactive elements
Slower website loading due to displaying all data at once
Non-responsive solution

Our Solution

We fulfilled the client's expectations for an interactive website for technology enthusiasts.

We created the website on the latest version of the Kentico platform
We animated the website using a range of dynamic elements
We prepared four versions of responsive display for full HD, desktop, tablet, and mobile
We set up lazy loading of data on the page and the use of more suitable formats

We received materials fine-tuned to the last detail

The client had a clear vision of the website's visuals and functionalities, for which they provided their own graphics in 4 resolution variants (full HD, desktop, tablet, mobile) and simulated the behavior of dynamic elements and the interactivity of the entire website through video. The main challenge became animating all parts of each page. The dynamics of the pages are set as a default to some extent, but largely respond to user activity, primarily through the diverse use of gradual scrolling.

“Choosing a website provider was easy because the distributor company of the Yenkee brand had already successfully completed 3 brand websites with the agency PUXdesign. The implementation of the website on the Kentico platform, with which we have extensive experience since version 1, was key to the collaboration. The new Yenkee website is currently running on version 10.

From the beginning, we guide users to a single action

The Yenkee brand positions its products as honest accessories with an emphasis on design and advanced features. We have managed to support this with a unique user experience on the website, which serves as one of the main sales channels, even though it is not an e-shop. The goal of the presentation is to showcase products and lead customers to the nearest retailers in their area where they can purchase specific goods.

For the presentation website, we created imports and integrations

The Yenkee website features daily price imports (from XML) displayed for each product and retailer imports (from CSV), which are listed in the Where to Buy section on the map and in an alphabetically sorted list. We integrated the solution with the client's server, from which we download 3D product models and primarily documents for the Download section, where they are displayed through search queries or filtering in product categories.

Since the client uses a third-party service for sending newsletters, we prepared a PHP list integration that automatically transfers contacts for subscribed and unsubscribed users.

We are equal partners with the client

We worked for 5 months on the implementation of the website project with the provided graphics. Since the launch, we have already activated 6 language versions that were planned. We are developing a long-term collaboration with the client and assisting them in fulfilling their requests and needs.

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