The second year of PUXcon demonstrated how to utilize AI in business

The conference built on the success of last year's first edition. This year, it focused on a single theme – the practical integration of artificial intelligence into corporate processes. “At PUX, we have long been striving to capture new trends, test them, and share the insights gained with our clients. The same applies to AI. That is why we dedicated the second edition of PUXcon to artificial intelligence,” said Tomáš Hložánek, CEO of PUXdesign, at the beginning of the conference.

The program reflected the significant transformation that PUX has undergone over the past year. “We are in the AI revolution – similar to the one that impacted industry 100 years ago. In recent months, we have successfully implemented several AI applications in practice, and we would like to share our experiences today,” added Petr Kameník, COO of PUXdesign. 

Artificial Intelligence 6× Different

The all-day program offered six perspectives on how to utilize artificial intelligence in business.

The conference was opened in the morning by Jan Řezáč (CEO, House of Řezáč) with a presentation that provided a panoramic view of the AI ecosystem – what to expect by 2026 and how to strategically prepare for changes within the company. The discussion covered the shift in AI usage (from personal AI assistants for individuals to corporate AI stacks with agents) and how Anthropic is outperforming OpenAI.

Following that, Petr Kameník, Michal Kužela, Patrik Navrátil, and Dana Križanová (PUXdesign) presented new technologies and approaches that we use in practice. One example was working with MCP servers for websites. “The most common pain point we encounter when creating websites is content preparation. Therefore, we developed an agent that can create content including images and then directly populate it on the website,” stated Michal Kužela, Tech Lead at PUXdesign.

There was also discussion about other AI applications that we work with at PUX – from creating personalized AI tools for individual departments (development/sales/helpdesk) and setting up a unified workflow across the company to agent-based development (where AI is with us from the first task in Jira to code review) and internal chatbots that respond to inquiries based on data about the company or project, not just publicly available information from the internet.

In the afternoon block, Stanislav Bruch (Growth Marketing Lead, Easy8) described experiences with automation in teams, the implementation of AI agents in the company, and concluded the lecture with a tip on how to combat FOMO with AI. David Erbmann (CTO, Konica Minolta Business Solutions Europe) then followed with insights on how a global technology company works with AI.

The last panel of lectures was opened by Milan Janoštík (independent business & marketing consultant), who explained how to identify AI solutions in the flood of constantly emerging new models that will not be eliminated by the next wave but will improve. After him, Ivana Chatrná (Brand & Content Specialist, PUXdesign) highlighted the crucial role of brand strategies in the age of artificial intelligence. “In the future, the advantage will not go to those who can generate content. But to those who can maintain consistent brand communication in a situation where anyone can create content,” she emphasized. 

Networking with a view of Špilberk

The conclusion of the event traditionally featured a BBQ on the rooftop terrace overlooking Brno and the opportunity to discuss all the presented topics in more depth. The networking portion of the conference was complemented by a wine tasting from the family winery Toporcer, which is run by one of the developers at PUXdesign – Vojta. 

Plans for 2027? An even more packed program

The first feedback that the organizers collected from participants after the event was very positive. “It is clear that businesses around us want to actively address the issue of AI. The evidence was the nearly fully occupied chairs. The event was organized excellently in collaboration with the entire team. Of course, there is always room for improvement, and we will work on that for future editions. We will focus particularly on the content of the presentations and the messages we want to convey through the conference concept,” adds Jiří Picka, Account Manager at PUXdesign.