Create your basic Google Tag Manager setup for the website

Basic Terminology

To properly start working with Google Tag Manager, it is important to familiarize yourself with the basic terminology. 

• Account: the account typically refers to the client's company under which containers are created for individual projects.
• Container: a separate container is usually created for each domain. This is where all scripts, rules, and tags for that domain are gathered. It is also possible to create a solution where a container contains multiple domains, but we will not address that now.
• Tags: here you manage all external tool scripts, implement Google Analytics and other Google services, define events, conversions, and more.
• Rules: tags are triggered based on rules. Whether it is a button click, scrolling on the page, page view, and so on. You define these rules here.
• Variables: using variables, you populate values into tags. Whether static or dynamic, which insert content that you store on the website.

First step — implementing Google Analytics

After registering for Google Tag Manager, click on Create Account in the top right corner. Continue by filling out the wizard — entering the account name (company), container name (website), and select that it is a website by choosing Web in the target platform selection. Create the container by clicking on Create and confirming the terms of service.

You have now registered Google Tag Manager for your website. You have been shown information about the necessity of implementing Google Tag Manager scripts into the website. Copy the information and send it to your website administrator for script implementation.

And now let's get to the actual setup. Copy your Google Analytics account number, go to Variables, and in the User-defined Variables field, click on New. Name the new variable UAID. Click on the option to select the variable type and choose the type Google Analytics Settings. In the Measurement ID field, paste the Google Analytics account number and click on Save.

Go to Tags and click on New. Name it Google Analytics. Click on Tag Configuration and select Google Analytics (Universal Analytics). In the Google Analytics Settings, choose the variable we created — UAID. Click on Triggering and select All Pages. Click on Save.

You have now installed Google Analytics into Google Tag Manager.

Additional Tips for Using Google Tag Manager

Google Tag Manager allows you to send a variety of information about visitor behavior to Google Analytics – whether it's clicks on external links or buttons, form submissions, video plays, and more. 

Let's show how to set up scroll tracking for visitors. This will allow you to see in Google Analytics how far users scroll down your website. You can use this information when evaluating visitor relevance (irrelevant visitors will not scroll as much) and create, for example, a remarketing audience of users who were interested in your website's offerings.

Click on Variables and within Integrated Variable, click on Configure. At the bottom of the list, select the Scroll Depth Threshold option and go to Rules. Create a new rule named Scroll Depth. Click into the rule configuration and select the Scroll Depth option. Check Vertical Scroll Depths and enter 10, 25, 50, 75, 100 in the Percentage field, see the image. Click on Save.

In the tag settings, create a new tag. Name it Scroll Depth. Click into the tag configuration, select Google Analytics (Universal Analytics), and choose Event as the Measurement Type. Enter Scroll Depth in the Category field. In the Action field, click the Plus icon and then select Page Patch. Click the same icon in the Label field and choose Scroll Depth Threshold. In Google Analytics settings, select UAID. Finally, click on Trigger and choose the trigger rule Scroll Depth. Click Save.

You have now set up scrolling tracking for visitors and sending it to Google Analytics.

Publishing Changes in Google Tag Manager

In the upper right corner, there is an option for Preview and an option to Submit. With the Preview feature, you can view and verify how the settings made in Google Tag Manager work before you publish them. Once you are sure you want to publish the changes made, click on Submit. Enter a description of the changes you made in the version name and click on