Do you have a good website? Test it in 6 steps

Overview – What to Expect During a Website Audit

A web audit is a thorough analysis that examines the technical, design, and content aspects of a website – with the aim of uncovering what hinders its performance and user comfort. Would you like to find out how your website is doing? We will discuss your ideas, go through everything in detail, and help adjust the website to meet your business goals.

What can you expect step by step?

Typically, we start with an introductory meeting and conclude with a joint evaluation of the results. The middle part of the audit varies depending on what we analyze. For reference, we have outlined what a sample (comprehensive) website audit might look like:

1. Introductory meeting. At the beginning, we need to get to know you. We will discuss your business plans, target groups, and clarify the issues you are bringing to us.
2. Data collection. No analysis can do without quality data. We will gather the materials you have available and, if necessary, expand them with our additional findings. We will be interested in both qualitative data (from in-depth interviews and user testing) and quantitative data (from tools like Google Analytics or Hotjar).
3. The audit itself. Its scope is optional. We can focus on a single area (for example, evaluating the visual aspect of the website) or prepare a comprehensive analysis of your entire online presence.
4. Evaluation of results. Based on the audit, we will prepare a clear report summarizing the identified issues, propose corrective actions, and prioritize the individual steps. We will meet with you to discuss the results and the proposed solutions together.
5. Action plan. We will plan the next steps that will lead to the implementation of the recommended actions. What does this mean in practice? We might agree on a website redesign, content adjustments from an SEO perspective, or management of your performance campaigns. 

6 Steps to a Better-Performing Website

The goal of the audit is to identify weaknesses that prevent users from navigating the website smoothly and achieving conversion goals. We tailor the content of the audit to each client. This means that at the beginning of our collaboration, we always agree on the extent to which we will analyze the website. You can thus decide for yourself where to invest your resources.

For our clients, we most often conduct an audit of these 6 areas:

1. User Interface (UI)

Appearance matters. Over 46% of respondents in a Stanford University study stated that design influences their perception of a website's credibility. As part of the user interface audit, we evaluate how your website performs visually and interactively. We focus on technical design, design quality, responsiveness, and accessibility.

2. User Experience (UX)

How do people feel on the website? Do they easily achieve their goals? These are the questions answered by the UX audit of the website. Through user testing, we will verify whether your website is intuitive, has a logical structure, and understandable content. Simple navigation on the website is the foundation of success – and we are not the only ones who think so. According to some studies³, investments in UX can return up to a hundredfold for companies.

3. Business Strategy

We will look at where your website has strengths and weaknesses in terms of meeting KPIs. We will focus on the paths users take to reach their goals – such as making a purchase or submitting a form. We will assess whether these paths are unnecessarily complicated and compare them to how the best in the online environment do it.

4. Online Marketing – SEO

Is your website technically prepared (in terms of content and code) for search engine optimization? Does it work sufficiently (and strategically) with keywords? In the SEO audit, we will focus on ensuring that your website is loved not only by people but also by search engines. We are interested in technical, content, and off-page SEO.

5. Performance Marketing

We will verify whether your website is ready for paid campaigns (content network, banner campaigns, social media advertising, product catalogs…). We will check how the individual tools are set up and whether they are truly aimed at achieving the expected results (we will look at how the advertising accounts and conversion goals are configured). The audit also includes a review of the entire journey that the customer goes through before taking the desired action on your website.

6. Performance Measurement and Technical Solution

Technical details have a significant impact on the functioning of the website. We will check whether the measurement tools are correctly configured, how quickly the pages load and whether this meets recommended standards. We will also examine the website from a security perspective. Additionally, we will look at the technologies used and point out any limitations they may have. 

Why a website audit is worth more than you expect

An audit provides a comprehensive evaluation of your website. It is similar to taking a car for a technical inspection or going for a thorough preventive check-up with a (good) practitioner. By understanding the health of your website, you can treat it more effectively. Successful therapy will then manifest in a higher number of completed purchases or more satisfied customers.

However, there are many more benefits. We have selected several examples that show what a website audit can bring you.

UX/UI benefits

• Better results. When we eliminate complicated navigation, unclear forms, or slowing elements, people can more easily complete what you expect from them on the website—whether it’s a purchase, registration, or submitting an inquiry.
• Happier and more loyal customers. A pleasant design can evoke positive emotions, making visitors want to return to the website, and the brand gains a better reputation.
• Fewer support inquiries. A clear and intuitive website saves customers from confusion and saves you time and costs in handling unnecessary inquiries.

SEO benefits

• More visitors from search engines. Fixing errors in on-page and off-page SEO will improve your website's position in search results and bring you more people for free.
• Building trust and authority. A technically optimized website with quality content gains strong authority in the eyes of search engines and attracts more relevant visitors.

Advertising benefits

• Smarter budget investment (increased ROI). Campaign analysis will show which ads and channels are not working, allowing you to redirect the budget to where it brings the best results.
• More accurate targeting and keywords. An audit will help you find a more effective audience and keywords, reducing the cost per click and increasing the number of conversions.

Technical Benefits

• Data-driven decision making. We will check that you have the right tools set up, such as Google Analytics or Tag Manager, so you can rely on the data they provide without worry.
• Fast, secure, and stable website. A technical audit will reveal issues that slow down your site – slow loading, coding errors, or improper server settings. All of these affect security, user satisfaction, and SEO.
• Maintenance savings. By identifying technical deficiencies early, you can avoid costly repairs and complicated solutions to critical errors in the future. 

Example – how your audit could look

Many of our clients have already benefited from the audit for a better website – for instance, Agrotec, which was able to more accurately define the creation of new websites for its divisions. Or DF partner, which used the audit to assess the then-current state of the website and contributed to a more comprehensive brief for a new presentation and customer B2B sales portal.

Thanks to the audit, the website can gain a completely new look. Check out our before and after example. 

Are you interested in how your website would perform in an evaluation? How much does a custom website audit cost? Or how long does the entire process take?
Get in touch and we will discuss everything together.

[1] Source: Toptal

[2] Source: ResearchGate

[3] Source: Forrester Research