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Mirage Distribution: Orders, customer self-service, and ERP data in one B2B portal

Intranet/Portal Creatives

For Mirage Distribution, s.r.o., a distributor of alternative tobacco products, we created a new B2B portal Mirageportal.cz on the PUX Smartstore platform.

For business partners, it provided a secure environment instead of ordering through traditional channels, where they can search for products, work with personalized pricing, create orders, and check related documents. The client also gained unified management of companies, locations, and user permissions linked to data from ERP ABRA Flexi. 

Delivered Services
Intranet/Portal
Creatives

Initial State

  • Customers needed a clear catalog, their prices, product availability, and the ability to order without relying on email or phone communication. 
  • A self-service access to order statuses, invoices, delivery notes, and customer account information was missing. 
  • It was necessary to connect companies, their locations, and individual users while managing which data and functions specific people have access to. 

Our Solution

  • We created a B2B catalog and ordering process with support for individual pricing, stock availability, volume discounts, and products with variants. 
  • We launched customer self-service with orders, invoices, delivery notes, business information, and management of locations. 
  • We set up user management and permissions that allow controlling access to data based on company, location, and the specific user's role. 
  • We connected ERP ABRA Flexi for transferring products, stock levels, price lists, customers, addresses, orders and their statuses, as well as related documents. 
  • We integrated a loyalty program where customers engage with the benefits program directly in their customer section. 

“The biggest challenge was to connect the specific B2B processes of Mirage Distribution, the multi-level management of companies and establishments, and data from ABRA Flexi in such a way that the resulting portal remained simple and clear for business partners. Good cooperation with the client played an important role, as they provided the necessary context, actively participated in demonstration showcases, and continuously responded to proposed solutions. As a result, we were able to transform complex processes into an environment that simplifies ordering for customers and provides Mirage Distribution with comprehensive management of the entire B2B agenda.”

Lukáš Šorf
Project Manager

Every business partner works with their own prices and current availability 

In B2B sales, it is not enough to display the same catalog to all visitors. Individual partners may have their own pricing conditions and need to know the availability of specific goods when placing an order. Therefore, we have prepared the portal for individual price lists, volume discounts, products with variants, and inventory synchronization. 

Personalized data is reflected in the product listing, product details, and the cart. This way, the customer can go through the entire purchasing process in one environment and work with data related to their account. 

Are you interested in how to connect your e-shop with ERP, CRM, or inventory systems?

We have turned the purchasing process into a self-service B2B journey 

The cart and ordering process have been designed for wholesale customers. The user works with the selected establishment, payment method, current inventory status, and order summary. After submission, the order is transferred between the portal and ERP, and the customer can further track its status. 

This has moved a significant part of the usual business service directly into the portal. The business partner has the option to order at a time that suits them, while Mirage Distribution has gained a unified digital entry for B2B orders. 

Companies, establishments, and users have clearly defined relationships 

One of the most important benefits of the portal is the centralized management of customer structures. The solution works with the relationship company → establishment → user and allows for setting roles, permissions, and data visibility. 

This has created a single system for managing B2B accounts. Users can only work with those establishments and information that relate to their permissions, and Mirage Distribution has centralized customer access management within the portal. 

ERP ABRA Integration Keeps Business Data Always Up-to-Date 

The backbone of the solution is the ABRA Flexi integration. It connects the e-commerce environment with the data that the client uses to manage their business. The ERP sends information about products, inventory levels, pricing tiers, and customers to the portal. In the opposite direction, new orders are transmitted, and the customer section also works with order statuses, invoices, and delivery notes. 

For Mirage Distribution, this means that online sales are not a separate database that the team must maintain alongside the ERP. The portal is based on the integration of business processes and simultaneously combines ERP data with rules managed in the Smartstore administration. 

The loyalty program supports long-term relationships with customers 

We have also expanded the customer section to include a benefits program. Business partners now have a space to work on customer loyalty and offer advantages relevant to specific partners. 

"The portal has provided us with a single place for orders and working with customer data"

“Thanks to the new portal, we have unified ordering, access to documents, and management of individual establishments into one environment for our business partners. We particularly appreciate the integration with ABRA Flexi and the way the PUXdesign team sought solutions for our specific B2B processes during the project. The result is a solid foundation that we can further develop according to the needs of our customers and the business.” 

Dušan Břinek
CEO
Mirage Distribution, s.r.o.

From design through integrations to joint testing 

We divided the project into several consecutive phases. After the design phase and approval of the graphic proposal, the development of the solution's foundation followed, along with third-party integrations, custom extensions, joint testing, content fulfillment, and finalization. The portal was launched into live operation in March 2026. 

Collaboration took place in a regular rhythm of weekly status updates and demonstration showcases. We trained the client team to work with Smartstore, and a separate part of the coordination was dedicated to data links and processes connected to ERP ABRA. Additionally, ad hoc meetings were held as needed for custom-developed features. 

The client gained a digital foundation for B2B sales and customer care 

The main benefits of the solution can be summarized in three points: 

  • Business partners can serve themselves online and have all necessary materials for purchasing and subsequent order tracking in one place. 
  • The client manages B2B customers in a unified structure of companies, locations, users, and permissions. 
  • The portal and ERP function as an integrated whole, allowing e-commerce to utilize products, prices, inventory, and business documents from the connected system. 
  • The delivered portal has thus created a technological foundation on which Mirage Distribution can further develop its B2B digital services. 

Simplify your B2B orders and customer data management 

Do you need to connect e-commerce, customer self-service, and ERP into one functional solution? Contact us. We will discuss your needs and propose the next step. 

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