How we create websites for development projects

Blog Tips and Advice Web Development
26. 05. 2026
Ivana Chatrná

Building a house is not enough – you also need to know how to sell it. And without a clear online presentation, it is quite difficult these days. Therefore, we offer developers tailored digital solutions. In a very short time, we can create a dynamic website for a real estate project that adapts to the specific requirements of the client while also appealing to their customers. Are you interested in how we create websites for selling properties step by step that truly deliver results for developers? Read on. 

You will learn:


What does a website for developers look like? Overview of key features 

We have a comprehensive custom solution prepared for development projects. We build websites on the open-source platform Orchard Core, where we work with our own real estate sales module that includes a range of interactive elements – from dynamic maps, floor plans, and visualizations to a mortgage calculator. 

We have experience with dozens of development projects. Each of them has been given its unique character. What features can clients choose from? Let’s take a closer look at the individual components. 


a) Dynamic map with selection 

The dynamic map is a key element of the online presentation of a development project. Visitors can intuitively browse the apartment offerings in the context of the entire building or complex. They simply click on a selected building, floor, or apartment detail, and immediately see its layout, orientation, price, or availability. 

The map is one of the interactive elements that increase user engagement on the website and the likelihood that they will submit an inquiry right away. This facilitates faster and more efficient real estate sales. 

Our dynamic map is used by: 

For example, development projects like Nové Bosonohy, Nové Jaktáře, or Byty Jablůnka, which guide the visitor step by step from house → floor → apartment → to the apartment detail. 

b) Visualization 

Visualizations give developers' projects a face before the ground is even broken. Thanks to realistic 3D representations of exteriors and interiors, potential buyers can better imagine what their new home and surroundings will look like. High-quality visual content evokes emotions and helps attract customer attention even in the early stages of sales. 

Their use is also much broader. Realistic visualizations will also come in handy for other marketing activities – for example, on billboards, advertising banners, or promotional materials. 

At PUXdesign, we can visualize apartments and family houses, office buildings, urban constructions, or any public space. We closely collaborate with the architect, with whom we address, among other things, the choice of materials used. Our goal is to create the most credible result that is almost indistinguishable from an ordinary photograph. 

Are you wondering how many visualizations to place on the website? From experience, we recommend clients work with at least 5 visualizations of the project. Buyers are most often interested in: 

  • the main view of the building, 
  • a shot of the entire area including the surroundings, 
  • the interior of the building (living spaces, bathroom). 

Visualizations from us include: 

For example, developer projects Nové Bosonohy, Nové Jaktáře, Byty Jablůnka, Rezidence Austerlitz, Firkušného, Jundrovské nábřeží or Viladomy Červený kopec.   

c) Flythrough Video 

Nothing draws potential buyers into the project more than a flythrough video of the building. Thanks to dynamic 3D video that simulates real movement through the building and its surroundings, potential buyers gain a much better understanding of the entire concept. They see how the individual parts of the construction connect and what the overall atmosphere of the place is like. Flythrough visualizations evoke emotions – they serve as a wow effect on the website that captivates at first glance and maintains attention.  

d) 3D Tours 

Explore every room in the apartment, look out the window, or plan the furniture layout – all of this is made possible by virtual tours. They are a great example of interactive content that increases visitor engagement, reduces their uncertainty, and aids in decision-making. For developers, it is a practical tool that allows them to showcase the property even to those who cannot visit in person. A website with 3D tours elevates online presentation to the next level – towards a real experience. 


Our live 3D tours include: 

For example, development projects like Nové Bosonohy, Nové Jaktáře, or Nad arboretem. 

e) Table Price List with Filtering 

A clear table price list with smart filtering saves time – for potential buyers and developers. It allows for quick viewing of selected properties by size, price, or condition – everyone can find their ideal solution with just a few clicks. Thanks to the connection with data, the price list is always current and accurate, which increases trust and minimizes the number of inquiries. A well-set price list is thus a useful assistant that relieves customer support and helps increase sales. 

f) Mortgage Calculator 

Can I afford the property? A common question that has a quick answer thanks to the mortgage calculator. A visitor to the website can instantly calculate the estimated installment amount based on the property price, loan amount, and repayment period. This gives them a clear idea of the affordability of the chosen solution and allows them to proceed.  

Adding a calculator to the website is a smart move – it helps reduce user hesitation and encourages action. You can also supplement it with, for example, contact information for a financial advisor who can provide further assistance to the buyer. 

g) Language Variants 

Are you targeting markets beyond the Czech Republic? We can easily equip the website with language variants. English is a given for us, but we also handle German, French, Croatian… and many other languages. Currently, we most often work with automated AI translations.  

How do we create websites at PUX? Step by step 

Behind the creation of our websites for developers is a thoughtful process that results in visually appealing and technically functional solutions. What can you expect throughout the entire project? 


1. We give your project a name and a face 

Are you still in the phase of searching for a name for your development project? We will help you come up with a name that sets you apart from the competition. Along with it, we will also prepare a logo and complete visual identity (logo, colors, typography) that you will use not only on the website but also across other channels – on billboards, in advertising campaigns, or printed materials. 

2. We will prepare the structure and functional design 

The basic structure of the website consists of: 

  • homepage with information about the project and main benefits,  
  • property listings with a selection of specific houses or apartments, 
  • apartment details with layout, area, price, interactive floor plans, and visualizations,  
  • location with a detailed description of the surrounding area of the property, 
  • price list with smart filtering, 
  • gallery with visualizations and photos from construction, 
  • contact with a form for quick inquiries, 
  • and other optional pages, such as the buying process. 

In accordance with the visual identity of your project, we will prepare an attractive, responsive (mobile, tablet, desktop) website design that will engage the selected target audience. 


3. We will create custom content 

Quality content is essential. We will prepare texts that will engagingly present what the project looks like, what makes it unique, its location, and what a person will gain by purchasing the property – in short, we will provide website visitors with enough information they need to know before clicking the “inquire” button. 

The texts will also be supplemented with static content (photos, floor plans, apartment/house cards) and dynamic content (maps, visualizations, videos, virtual tours) – all the stylish and interactive elements we described at the beginning of this article. 


4. We will ensure technical implementation 

Our developers will prepare a website for you that will run at 100% technically. We will ensure that the final solution is maximally functional, secure, and reliable on all devices. We do not only address what is visible – but also everything beneath the surface. The website will meet current legislative requirements, such as accessibility (according to new EU directive EAA effective from June 2025), GDPR rules, and properly configured cookies. 


5. We will take care of SEO and website speed 

We also think about making your website visible – and running at lightning speed. Our services include basic technical and content SEO: within this, we will set up an appropriate structure, optimize the content, and ensure that the website has everything that search engines appreciate. At the same time, we will ensure that the pages load quickly and can handle a surge of visitors right after the sales launch.  


6. We will maximize data usage – thanks to analytics

We do not design websites for developers based solely on feelings, but rely on data. Therefore, we set up web analytics for clients, which allows us to understand where people are coming from, which parts of the project interest them the most, and where they drop off. We monitor, for example, website navigation, interaction with web elements, or submission of inquiry forms. Based on this data, we can continuously optimize the website – adjusting its structure, content, and calls to action to function better as a sales tool and support the project's business goals.


7. We will stay in touch with you even after launch 

Launching the website does not mark the end for us. Our colleagues at the helpdesk are available to you 8/5 via email and phone without any service fees. 

Basic solution? We can do it in just 2 weeks 

Thanks to working with a pre-prepared module, we can launch websites for development projects very quickly. We are able to create a basic presentation in 2-4 weeks. It will contain the necessary static information about the project that you need to meet legal obligations (for example, to secure financing). 

We can expand the website with dynamic elements in an additional 4-8 weeks. Therefore, we can deliver a complete website for a development project in 1-3 months (depending on how complex the project is and how prepared your content materials are). 

How much does a website for developers cost?  

We currently implement comprehensive custom solutions for development projects starting from 80,000 CZK excluding VAT. The price includes the preparation of visuals (UX/UI design) and the technical implementation of the website. 

The price does not include content creation (texts, visualizations, videos, etc.), which we are also happy to provide for you.  

For example, the price of one visualization ranges from 8,000 CZK (for a static visualization) to 20,000 CZK (for live animations). However, the final price package for a development project is always individual and depends on the client's specific requirements. 

We have a solution for your project 

Are you looking for a provider who can create a visually appealing and functional website for your development project in just a few weeks?
Contact us, we would be happy to discuss the options with you.